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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2024.12
- 수록면
- 45 - 59 (15page)
- DOI
- 10.25052/KSCM.2024.12.24.3.45
이용수
초록· 키워드
오류제보하기
This study examines the sustainability of different online food delivery (OFD) models in South Korea's competitive food delivery market, focusing on three distinct approaches: OFD 1.0 (Shop Delivery Model), OFD 2.0 (Integrated Model), and OFD 3.0 (Free Integrated Model). Through secondary data analysis and industry reports, we evaluate how each model impacts four key stakeholders: consumers, restaurants, riders, and platforms. The study also investigates the implications of regulatory interventions, particularly commission fee caps, on ecosystem sustainability. Our findings suggest that while OFD 3.0 demonstrates advantages in customer satisfaction and operational efficiency through its free delivery approach, it shows greater vulnerability to regulatory pressures compared to traditional models. The research reveals that regulatory interventions, such as commission fee caps, can have unintended consequences across the ecosystem, potentially harming the same stakeholders they aim to protect. Drawing from the Amazon Antitrust Paradox framework, we argue that platform regulations in South Korea should consider the distinct operational characteristics of each delivery model to avoid disrupting ecosystem efficiency. This study contributes to the growing literature on digital platforms by providing insights into the complex relationships between delivery models, regulatory frameworks, and ecosystem sustainability in the food delivery industry.
목차
1. Introduction
2. Literature Review
3. Methodology
4. Empirical Findings
5. Regulations and Online Food Delivery Ecosystem
6. Practical Implications
7. Conclusion
REFERENCES
참고문헌 (34)
참고문헌 신청
Arli, D., van Esch, P., & Weaven, S. (2024). The Impact of SERVQUAL on Consumers’ Satisfaction, Loyalty, and Intention to Use Online Food Delivery Services. Journal of Promotion Management, 30(7), 1159*1188. https://doi.org/10.1080/10496491.2024.2372858.
Bae, Y. (2024). Selling daily necessities and running deliveries directly… Baedal Minjok, operating profit jumps 65%.
Buldeo Rai, H., Verlinde, S., Merckx, J., & Macharis, C. (2017). Crowd logistics: an opportunity for more sustainable urban freight transport? European Transport Research Review, 9(3), 39. https://doi.org/10.1007/s12544-017-0256-6.
Cho, M., Bonn, M. A., & Li, J. (2019). Differences in perceptions about food delivery apps between single-person and multi-person households. International Journal of Hospitality Management, 77, 108-116. https://doi.org/10.1016/j.ijhm.2018.06.019
Choi, M. (2024). Baemin Struggles to Maintain Market Share as Coupang Eats Gains Ground.
Bae, Y. (2024). Selling daily necessities and running deliveries directly… Baedal Minjok, operating profit jumps 65%.
Buldeo Rai, H., Verlinde, S., Merckx, J., & Macharis, C. (2017). Crowd logistics: an opportunity for more sustainable urban freight transport? European Transport Research Review, 9(3), 39. https://doi.org/10.1007/s12544-017-0256-6.
Cho, M., Bonn, M. A., & Li, J. (2019). Differences in perceptions about food delivery apps between single-person and multi-person households. International Journal of Hospitality Management, 77, 108-116. https://doi.org/10.1016/j.ijhm.2018.06.019
Choi, M. (2024). Baemin Struggles to Maintain Market Share as Coupang Eats Gains Ground.
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