메뉴 건너뛰기
Library Notice
Institutional Access
If you certify, you can access the articles for free.
Check out your institutions.
ex)Hankuk University, Nuri Motors
Log in Register Help KOR
Subject
Humanities
General Humanities History Philosophy Religious Studies Linguistics and Literature Other Humanities
Social science
General Social Science Business Management Tourism Education Military Science Library and Information Science Law Sociology Journalism and Media Studies Psychological Science Political Science and Diplomacy Geography Public Administration Economics International Trade Anthropology Other Social Science
Natural science
General Natural Science Physics Biology Life Sciences Mathematics/Statistics Astronomy Earth Science Chemistry Other Natural Science
Engineering
General Engineering Architectural Engineering Mechanical Engineering Industrial Engineering Material/Energy Engineering Electrical and Electronic Engineering Marine and Ocean Engineering Chemical Engineering Computer Science Other Engineering
Medical science
General Medical Science Nursing Science Veterinary Pharmacy Traditional Korean Medicine Basic Medicine Clinical Medicine Other Medicine
Agriculture and Fishery
General Agriculture and Fishery Agriculture Fishery Science Food Science Forestry Animal Husbandry Marine Transportation Studies Other Agriculture and Fishery
Art and Kinesiology
General Arts Design Fine Arts Cosmetology Photography Music Fashion Kinesiology Performing Media Arts Other Arts and Kinesiology
Interdisciplinary Studies
Interdisciplinary Research Science and Technology Studies Brain and Cognitive Science Technology Policy Other Interdisciplinary Studies

KOR

New Tobacco Products and Tobacco Industry Marketing Strategies
Recommendations
Search

새로운 담배와 담배회사 마케팅 전략

논문 기본 정보

Type
Academic journal
Author
Lee, eon sook (인제대학교 의과대학 일산백병원 가정의학과)
Journal
대한금연학회 대한금연학회지 대한금연학회지 제15권 제1호 KCI Candidated Journals
Published
2024.3
Pages
26 - 27 (2page)
DOI
https://doi.org/10.25055/JKSRNT.2024.15.1.26

Usage

cover
New Tobacco Products and Tobacco Industry Marketing Strategies
Ask AI
Recommendations
Search

Abstract· Keywords

Report Errors
본 호에서 김진영 등이 “신종담배의 마케팅 전략과 담배 사용의 관련성: 문헌고찰”에서 체계적 문헌고찰과 기존 국내 연구를 통하여 담배회사의 마케팅으로 인해 전자담배와 함께 체중감소, 금연, 독성이 적어 덜 위험함 등 잘못된 메시지가 전달되고 있다는 것을 확인하였다. 또한 이와 같은 잘못된 콘텐츠가 금연정책의 규제 범위에서 벗어난 소셜미디어를 통해 청소년에게 노출되고 있고, 담배관련 콘텐츠에 노출된 경우 현재 흡연가능성이 높았고, 비흡연자의 담배사용 감수성이 높아졌기 때문에 보건학적으로 심각한 문제임을 강조하였다. 이에 새로운 담배회사의 마케팅 전략을 파악하고 소셜미디어가 포함된 규제 등 새로운 금연 전략 등 대책이 필요하다.

Contents

No content found

References (0)

Add References
If the reference is being serviced by DBpia, please register through [Add Reference]

Recommendations

It is an article recommended by DBpia according to the article similarity. Check out the related articles!

Comments(0)

0

Write first comments.