지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2024.2
- 수록면
- 265 - 276 (12page)
- DOI
- 10.35159/kjss.2024.2.33.1.265
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초록· 키워드
오류제보하기
This study uses meta-analysis to prove the effectiveness of golf course service quality on customer satisfaction, and to verify the individual effect size by verifying the effect of service quality sub factors. For this study, a meta-analysis was conducted based on 16 selected previous studies on golf course service quality conducted in Korea to present the effectiveness of service quality. In addition, through publication bias analysis, the effect size of each service quality sub factor and golf course type was analyzed. Customer satisfaction with the golf course service quality was derived as a medium effect size of .404, and high satisfaction was shown in the order of the sub-factors: empathy factor, responsiveness factor, tangible factor, reliability factor, and certainty factor. In addition, screen golf courses were found to have a higher satisfaction effect than country clubs. Accordingly, it is believed that golf courses need to reorganize effective service quality to revitalize operation and secure long-term customers through this. From this perspective, it is believed that the results of this study can be used as basic data in the golf course industry.
목차
Abstract
Ⅰ. 서론
Ⅱ. 연구방법
Ⅲ. 결과
Ⅳ. 논의
Ⅴ. 결론 및 제언
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