지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2024.1
- 수록면
- 85 - 98 (14page)
- DOI
- 10.51979/KSSLS.2024.01.95.85
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초록· 키워드
오류제보하기
Purpose: This study aims to evaluate the credibility factors of eSports broadcast commentators and casters using Importance-Performance Analysis (IPA). It seeks to develop strategies that better meet viewer expectations and needs.
Method: A total of 170 valid questionnaires were analyzed using the SPSS 25.0 statistical software as follows: First, a frequency analysis was conducted to examine the demographic characteristics of the study participants. Second, exploratory factor analysis was carried out to validate the construct validity of the questionnaire, and reliability testing was performed using Cronbach’s α coefficient for the extracted factors. Third, a paired-sample t-test was used to analyze the differences between the importance and satisfaction of the social credibility of eSports broadcasting. Finally, the IPA technique was utilized to present the final IPA Matrix
Results: The results of the IPA analysis revealed that Quadrant I represents the area for maintenance and enhancement, including factors such as the commentator’s pre-broadcast preparation, accurate analysis skills, broadcasting experience, language proficiency, quick thinking, sociability, ad-libbing, a sense of humor, and cheerfulness. For casters, this quadrant included pre-broadcast preparation, qualifications, quick thinking, and sense of humor. Quadrant II, the focus on investment and improvement, included the item on the commentator’s qualifications, and for casters, it included accurate analysis skills, broadcasting experience, language proficiency, and ad-libbing. Quadrant III, the low-priority area, encompassed the commentator’s charisma, honesty, accessibility, humility, seriousness, and boldness, and for casters, it included charisma, humility, seriousness, and boldness. Lastly, Quadrant IV, the area for excessive effort, included the caster’s honesty, accessibility, sociability, and cheerfulness.
Conclusion: In the future, it is considered necessary to strive to provide dynamism that satisfies viewers with expertise and witty commentary for source credible commentary on eSports broadcast by commentators and casters. It is also deemed essential to enhance the capabilities of commentators and casters in a more reliable manner for broadcasting.
Method: A total of 170 valid questionnaires were analyzed using the SPSS 25.0 statistical software as follows: First, a frequency analysis was conducted to examine the demographic characteristics of the study participants. Second, exploratory factor analysis was carried out to validate the construct validity of the questionnaire, and reliability testing was performed using Cronbach’s α coefficient for the extracted factors. Third, a paired-sample t-test was used to analyze the differences between the importance and satisfaction of the social credibility of eSports broadcasting. Finally, the IPA technique was utilized to present the final IPA Matrix
Results: The results of the IPA analysis revealed that Quadrant I represents the area for maintenance and enhancement, including factors such as the commentator’s pre-broadcast preparation, accurate analysis skills, broadcasting experience, language proficiency, quick thinking, sociability, ad-libbing, a sense of humor, and cheerfulness. For casters, this quadrant included pre-broadcast preparation, qualifications, quick thinking, and sense of humor. Quadrant II, the focus on investment and improvement, included the item on the commentator’s qualifications, and for casters, it included accurate analysis skills, broadcasting experience, language proficiency, and ad-libbing. Quadrant III, the low-priority area, encompassed the commentator’s charisma, honesty, accessibility, humility, seriousness, and boldness, and for casters, it included charisma, humility, seriousness, and boldness. Lastly, Quadrant IV, the area for excessive effort, included the caster’s honesty, accessibility, sociability, and cheerfulness.
Conclusion: In the future, it is considered necessary to strive to provide dynamism that satisfies viewers with expertise and witty commentary for source credible commentary on eSports broadcast by commentators and casters. It is also deemed essential to enhance the capabilities of commentators and casters in a more reliable manner for broadcasting.
목차
Ⅰ. 서론
Ⅱ. 연구방법
Ⅲ. 결과
Ⅳ. 논의
Ⅴ. 결론 및 제언
참고문헌
ABSTRACT
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