지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2023.7
- 수록면
- 119 - 132 (14page)
- DOI
- 10.51979/KSSLS.2023.07.93.119
이용수
초록· 키워드
오류제보하기
Purpose: The purpose of this study is to find out whether engaging isno cial responsibility activities can help alleviate consumers’ negative perceptions when players, who have previously been involved in a scandal, return to the league after participating in continuous social responsibility activities.
Method: To achieve the research goal, a survey was conducted among 600 individuals, and the collected data were analyzed using the SPSS 24.0 program. Frequency analysis was performed, and exploratory factor analysis (EFA) was conducted to confirm the factor loadings. Additionally, correlation analysis was conducted to verify the relationship between factors, and multivariate analysis of variance (MANOVA) was used to identify differences among each group.
Results: The results of this study are as follows. 1) It was found tht aplayers who engaged in deviant behavior related to overseas gambling had a positive effect onim proving both the player’s image and the parent company’s image, compared to players who did not engagein socially responsible activities in the past. 2) Athletes who involved in deviant behavior related to cshool violence did not have a significant effect on improving consumers’ attitudes, even if they had contiunously performed social responsibility activities in the past. 3) It was confirmed that players who hav econtinuously engaged in socially responsible activities and then experienced deviant behavior related to drug use, but later returned to the league, found it more beneficial in improving their image compared to players who did not engage in such activities.
Conclusion: In summary, this study reveals that continuous social responibsility activities have limitations in improving negative perceptions caused by deviant behavior. Since negative perceptions and images imprinted on consumers are difficult to improve through social contribution activities, clubs and players must sincerely reflect on their. It is judged that the most effecteiv approach to address this is to promptly issue an apology.
Method: To achieve the research goal, a survey was conducted among 600 individuals, and the collected data were analyzed using the SPSS 24.0 program. Frequency analysis was performed, and exploratory factor analysis (EFA) was conducted to confirm the factor loadings. Additionally, correlation analysis was conducted to verify the relationship between factors, and multivariate analysis of variance (MANOVA) was used to identify differences among each group.
Results: The results of this study are as follows. 1) It was found tht aplayers who engaged in deviant behavior related to overseas gambling had a positive effect onim proving both the player’s image and the parent company’s image, compared to players who did not engagein socially responsible activities in the past. 2) Athletes who involved in deviant behavior related to cshool violence did not have a significant effect on improving consumers’ attitudes, even if they had contiunously performed social responsibility activities in the past. 3) It was confirmed that players who hav econtinuously engaged in socially responsible activities and then experienced deviant behavior related to drug use, but later returned to the league, found it more beneficial in improving their image compared to players who did not engage in such activities.
Conclusion: In summary, this study reveals that continuous social responibsility activities have limitations in improving negative perceptions caused by deviant behavior. Since negative perceptions and images imprinted on consumers are difficult to improve through social contribution activities, clubs and players must sincerely reflect on their. It is judged that the most effecteiv approach to address this is to promptly issue an apology.
목차
Ⅰ. 서론
Ⅱ. 연구방법
Ⅲ. 결과
Ⅳ. 논의
Ⅴ. 결론 및 제언
참고문헌
ABSTRACT
참고문헌 (0)
참고문헌 신청함께 읽어보면 좋을 논문
논문 유사도에 따라 DBpia 가 추천하는 논문입니다. 함께 보면 좋을 연관 논문을 확인해보세요!
-
외국인 프로선수의 스타속성이 관람만족과 소비자행동에 미치는 영향
한국체육과학회지
2017 .12
-
프로스포츠리그의 승부조작 사건에 대한 위기대응 주체별 효과적인 위기대응 커뮤니케이션 전략: 연맹, 구단, 선수 차원을 중심으로
한국체육정책학회지
2017 .08
-
대학축구선수들의 합숙훈련 긍정⋅부정요인 탐색
세계태권도문화학회
2018 .01
-
자기해석수준에 따른 운동선수 스캔들에 대한 소비자들의 반응: 교차문화(cross-cultural)적 접근
체육과학연구
2021 .12
-
현직 K리그 선수들의 은퇴에 관한 인식 및 준비과정
체육과학연구
2015 .01
-
대학 프로골프선수의 이미지 평가가 광고효과에 미치는 영향
골프연구
2019 .01
-
프로스포츠 팬들의 스타플레이어 사회적 활동 인식이 사회적 자본에 미치는 영향
한국사회체육학회지
2017 .02
-
실업 검도선수들의 성취목표성향에 따른 선수만족과 경기수행력과의 관계
대한검도학회지
2018 .11
-
핸드볼 지도자의 리더십 유형이 선수의 성취목표성향에 미치는 영향
한국체육과학회지
2021 .06
-
한국과 중국 국가대표 남자탁구선수의 경기내용 분석
한국스포츠학회
2015 .12
-
스포츠 선수 보증인의 사회적 책임활동이 광고기업의 성과에 미치는 영향
한국사회체육학회지
2016 .05
-
주니어 골프선수들의 자기관리행동 분석
한국체육과학회지
2016 .06
-
골프 프로선수와 아마추어선수의 미들 아이언 스윙 동작에 대한 X-Factor 및 O-Factor 분석
한국체육과학회지
2022 .12
-
Measures for a Better Youth Development Environment in European Professional Football
Journal of Global Sport Management
2024 .03
-
실업팀 검도선수의 경기력 심리 요인분석
대한검도학회지
2016 .11
-
태권도 선수들의 도핑실태와 사고 성향 분석
한국체육과학회지
2016 .06
-
종목별 선수 선발 알고리즘
한국체육과학회지
2015 .04
-
한국 탁구선수 육성체계 현황 및 개선방안
한국체육정책학회지
2016 .02
-
스포츠용품 기업의 사회적 책임활동과 기업평판, 행동의도의 관계
한국체육과학회지
2020 .06
-
KBO리그 선수대리인 제도의 시행에 따른 규정 및 자격시험에 대한 정책적 제언
한국체육정책학회지
2018 .08
이 논문의 저자 정보
이 논문과 함께 이용한 논문
엘리트 스포츠 선수 집단의 인권침해 경험에 대한 현상학적 연구
김원재
한국스포츠사회학회지
2024
.03
프로축구 스타선수 속성이 팬의 경기몰입과 관람만족도에 미치는 영향
조용찬
,
윤인수
한국체육과학회지
2022
.12
비대면 소통매체를 통해 본 프로 유스 축구선수의 심리적 어려움 :멘티미터 프로그램 활용
김현주
코칭능력개발지
2021
.06
프로야구 선수의 비윤리적 행동으로 인한 선수이미지가 구단이미지 및 재관람의도에 미치는 영향
김종환
,
김승찬
한국체육과학회지
2020
.12
조직침묵의 결과에 관한 메타분석
고대유
,
조정현
한국정책연구
2020
.09
최근 본 자료
댓글(0)
0