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자료유형
학술저널
저자정보
Jungmi Oh (Pusan National University)
저널정보
한국복식학회 International Journal of Costume and Fashion International Journal of Costume and Fashion Vol.23 No.1
발행연도
2023.6
수록면
1 - 15 (15page)
DOI
10.7233/ijcf.2023.23.1.001

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초록· 키워드

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In the seasonal fashion retail market, unexpected weather is cited as a significant factor in sluggish sales. The average temperatures of four seasons in Korea have risen as much as 1.3°C compared to 50 years ago. In addition, the season onset dates and duration of the seasons have shifted, with summer getting about 21 days longer and winter about eight days shorter. Through text frequency analysis of headlines of newspapers published from 2000 to 2020, this study aims to comprehend and outline weather-related complaints discussed in the fashion industry. The weather-related complaints include Changma, cold wave, delayed season, early season, heat wave, hot summer, seasonless, transition season, unseasonable weather, warm winter, wind, and wintry spring. According to weather effects on the fashion retail market, those complaints are classified into seasons-related, temperature-related, and non-temperature-related complaints. The impact of each classification on the industry was illustrated with historical events in the newspapers. In conclusion, this study proposes suggestions for the fashion industry to adapt and prepare for unexpected weather changes.

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Abstract
Introduction
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