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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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Purpose: This study aims to introduce a hybrid MCDM model to support the selection of retail store location. Research design, data, and methodology: The hybrid approach of ANP and TOPSIS was used to address the location selection problem. The ANP technique was employed to compute the weights of the selection criteria, whilst the TOPSIS was used to rank alternatives. The proposed approach was then applied into a fashion company in Vietnam to select the best alternatives to be the retail store. Results: The results showed that Candidate 1 ? Hai Ba Trung street is the most appropriate selection for locating retail stores. Conclusions: The proposed approach provides the decision makers with more useful methods than traditional ones. Therefore, the model can be applied to the location selection in all industries. In terms of academic contribution, the selection criteria proposed in the research can devote to the literature in the selection of location along with the concept of distribution channels. Additionally, the research also provides insight and guidelines for firms in making decision on retail store location based on limited resources to avoid the waste of funds. However, the results only answer to the context of Vietnam - a developing country. Thus, future research may be extended to developed countries where have better conditions.
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참고문헌 (61)
참고문헌 신청
Agrebi, M. / 2021 / Decision-making from multiple uncertain experts : case of distribution / Soft Computing 25(6):4525~4544
Agrebi, M. / 2017 / ELECTRE I based relevance decision-makers feedback to the location selection of distribution centers / Journal of Advanced Transportation :1~11
Ak, M. F. / 2021 / Selection of Humanitarian Supply Chain Warehouse Location : A Case Study Based on the MCDM Methodology / Avrupa Bilim ve Teknoloji Dergisi 22:400~409
Alexander, B. / 2018 / The growing permanence of pop-up outlets within the international location strategies of fashion retailers / The growing permanence of pop-up outlets within the international location strategies of fashion retailers 46(5):487~506
Awasthi, A. / 2011 / A multi-criteria decision making approach for location planning for urban distribution centers under uncertainty / Mathematical and Computer Modelling 53(1-2):98~109
Agrebi, M. / 2017 / ELECTRE I based relevance decision-makers feedback to the location selection of distribution centers / Journal of Advanced Transportation :1~11
Ak, M. F. / 2021 / Selection of Humanitarian Supply Chain Warehouse Location : A Case Study Based on the MCDM Methodology / Avrupa Bilim ve Teknoloji Dergisi 22:400~409
Alexander, B. / 2018 / The growing permanence of pop-up outlets within the international location strategies of fashion retailers / The growing permanence of pop-up outlets within the international location strategies of fashion retailers 46(5):487~506
Awasthi, A. / 2011 / A multi-criteria decision making approach for location planning for urban distribution centers under uncertainty / Mathematical and Computer Modelling 53(1-2):98~109
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