Youth Olympic Games (YOG) 2012—Mission Accomplished? A Retrospective Analysis of Intangible Legacies and the Fulfillment of the YOG's Goals

Maximilian Seidl; Roman Nagiller; Anna Lang; Sabrina Scheiber; Martin Schnitzer

doi:10.1080/24704067.2019.1642122

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저자정보: Maximilian Seidl (Department of Sport Science University of Innsbruck Innsbruck Austria) Roman Nagiller (Department of Sport Science University of Innsbruck Innsbruck Austria) Anna Lang (Department of Sport Science University of Innsbruck Innsbruck Austria) Sabrina Scheiber (Department of Sport Science University of Innsbruck Innsbruck Austria) Martin Schnitzer (Department of Sport Science University of Innsbruck Innsbruck Austria)

저널정보: 글로벌지식마케팅경영학회 Journal of Global Sport Management Journal of Global Sport Management Vol.6 No.3

발행연도: 2021.9

수록면: 292 - 313 (22page)

DOI: 10.1080/24704067.2019.1642122

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Even though intangible legacies play an important role in the context of major sports events, research lacks both in depth and breadth. This paper, therefore, investigates intangible legacies of the Innsbruck 2012 Youth Olympic Games by surveying young residents (n = 1,338) 3 years after the event was staged. Special attention was paid to the youth’s level of involvement in the event. Additionally, the fulfillment of the YOG’s goals was analyzed. The results revealed that the YOG’s goals were mostly perceived as fulfilled. Although the local youth had overwhelmingly positive associations with and a positive opinion about the YOG, the event affected their lives only to a minor extent. Overall, our findings confirmed the extant literature and extended it by providing fundamental insights into the event’s image, which can be useful for future YOGs.

#YOG #young inhabitants #retrospective #intangible legacies #YOG's goals

참고문헌 (52)

참고문헌 신청

Agha, N. / 2012 / Considering legacy as a multi-dimensional construct : The legacy of the Olympic Games / Sport Management Review 15(1):125~139

Amt der Tiroler Landesregierung / Statistisches handbuch bundesland tirol

Andranovich, G. / 2001 / Olympic cities : Lessons learned from mega-event politics / Journal of Urban Affairs 23(2):113~131

Aplin, N. / 2014 / Routledge research in sport, culture and society: Vol. 33. The Youth Olympic Games / Routledge

Atkinson, G. / 2008 / Are we willing to pay enough to ‘back the bid’? : Valuing the intangible impacts of London’s bid to host the 2012 summer Olympic games / Urban Studies 45(2):419~444

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