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자료유형
학술저널
저자정보
Becca Leopkey (Department of Kinesiology University of Georgia Athens GA USA) Paul Salisbury (School of Marketing and Management Coventry University Coventry UK) Cem Tinaz (School of Sports Sciences and Technology Istanbul Bilgi University Istanbul Turkey)
저널정보
글로벌지식마케팅경영학회 Journal of Global Sport Management Journal of Global Sport Management Vol.6 No.3
발행연도
2021.9
수록면
264 - 291 (28page)
DOI
10.1080/24704067.2019.1604072

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The purpose of this paper was to explore the legacies of failed bids in applicant and candidature cities for the Olympic Games. More specifically, we were interested in understanding 1) what are the legacies from unsuccessful Olympic Games bids, and 2) what are the prominent issues related to legacy associated with failed bidding attempts? In order to accomplish this, an iterative case study of three previous Olympic bid cities: Manchester (1996, 2000), Chicago (2016) and Istanbul (2000, 2004, 2008, 2012, 2020) were used to better understand this particular phenomenon. Twelve different failed bid legacy themes across the three cases emerged including: brand perception, coordination, community, economic, environmental, knowledge, personal, policy, psychological, relationships, structural, and urban. In addition to the broad legacy themes, two additional failed bid legacy issues were identified and elucidated. They included failed bid promises and a lack differentiation between bid and event legacy.

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