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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2017.4
- 수록면
- 395 - 402 (8page)
- DOI
- http://dx.doi.org/10.14257/AJMAHS.2017.04.29
이용수
초록· 키워드
오류제보하기
Social network service provides an excellent platform for people seeking for advices. This research analyzed the effect of rational and emotional response and social distance on people’s acceptance for advices online by the construal level theory. An experiment was completed to test the relationship between advisers and questioners and verify the content of online feedback would influence people’s acceptance for advices on social network site. The online response included emotional advice and rational advice. Social distance between advisers and questioners was divided to close social distance condition and distant social distance condition. The study showed: (1) comparing with emotional advice, rational advice had a higher persuasive effect in both close and distant social distance conditions; (2) the impact of feedback from people with close social distance was stronger than the impact of the advices from people with distant social distance; (3) there existed an interaction effect between social distance and affective advice. The results revealed that the adviser’s affective expression and relationship with the questioner would interactively impact the online persuasive effect.
목차
등록된 정보가 없습니다.
참고문헌 (13)
참고문헌 신청
Y. Chen / 2008 / Online consumer review: Word-of-mouth as a new element of marketing communication mix / Management science 54(3):477~491
M. Zhao / 2011 / Effects of social and temporal distance on consumers' responses to peer recommendations / Journal of Marketing Research 48(3):486~496
K. Lewin / 1951 / Field theory in social science: selected theoretical papers
F. Rosselli / 1995 / Processing rational and emotional messages: The cognitive and affective mediation of persuasion / Journal of Experimental Social Psychology 31(2):163~190
K. Gantumur / 2015 / The Influence of Temporal Distance on Consumer's Responses in new products adoption: ART vs NON-ART / Advanced Science and Technology Letters 102:48~52
M. Zhao / 2011 / Effects of social and temporal distance on consumers' responses to peer recommendations / Journal of Marketing Research 48(3):486~496
K. Lewin / 1951 / Field theory in social science: selected theoretical papers
F. Rosselli / 1995 / Processing rational and emotional messages: The cognitive and affective mediation of persuasion / Journal of Experimental Social Psychology 31(2):163~190
K. Gantumur / 2015 / The Influence of Temporal Distance on Consumer's Responses in new products adoption: ART vs NON-ART / Advanced Science and Technology Letters 102:48~52
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