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논문 기본 정보

자료유형
학술저널
저자정보
Devanny Gumulya (Pelita Harapan University) John Tampil Purba (Pelita Harapan University) Evo Sampetua Hariandja (Pelita Harapan University) Rudy Pramono (Pelita Harapan University)
저널정보
한국디자인학회 Archives of Design Research Archives of Design Research Vol.36 No.1 (Wn.145)
발행연도
2023.2
수록면
21 - 40 (20page)
DOI
10.15187/adr.2023.02.36.1.21

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초록· 키워드

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Background With increasing global competition, to be successful firms must have a clear and significant differences that is related to the market need. Embedding regional characteristics into products appears to be becoming increasingly important to ensure firms’ strong identity in the global market. The article deals with the fundamental questions about how to use culture as a starting point for identifying new ideas and how to translate culture into new products that benefit the company.
Methods The research used qualitative exploratory study design with multiple case study. Data collection methods used in the study were semi-structured interviews, literature study and documentation. The research is based on the literature on cultural product design and innovation capability, particularly idea management literature, as well as five case studies of creative social enterprises. Primary data were elicited through semi structured interview with 5 founders and 5 designers who are responsible for product development.
Results The results point out four themes about how Cultural Product Design is used in the five Creative Social Enterprises: First, material culture is the majority inspiration for new product development in creative social enterprises. Second, behavioral, and reflective culture create compelling storytelling. Third, the knowledge of spiritual culture enriches designer’s appreciation toward the artifact. Fourth, Cultural Product Design is used as framework for idea management system.
Conclusions By investigating five creative social enterprises in Indonesia who have won numerous awards for their cultural product designs we conclude that cultural product design fosters innovation capability development in creative social enterprises. To illustrate how cultural product design used in the creative social enterprises, the study proposes a framework cultural product design as idea management system for innovation capability development. The framework is developed by modifying the existing cultural product design framework with 6 stages idea management. The framework emphasizes the importance of designers having a holistic view of the cultural layer during idea selection, implementation, and deployment. This study benefits young entrepreneurs, product designers, and other researchers.

목차

Abstract
1. Introduction
2. Literature Review
3. Method
4. Result
5. Concluion
References

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