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논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2021.8
- 수록면
- 5 - 21 (17page)
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Background: Today consumers expect more from a product than mere fulfillment of the intended function for which the product is designed. Modern-day consumers demand products that match and satisfy their preferences. Contemporary trends in design show consumer inclination towards objects which motivate them, improve their quality of life and spark emotions. Consequently, along with the functionality requirements, a product needs to serve consumers" emotional needs, and for that, the product must relate with them at their emotional level. The product"s visual appearance is responsible for engendering first impressions and initiating a connection at the emotional level before product purchase. Previous research suggests that the emotional element of design could be more crucial in deciding the success of the product than the functional aspect as it affects consumer"s decision-making in choosing a product. Therefore, design directed by emotional content is gaining more and more importance in current design practices, research, and education. Thus, designers must possess the necessary knowledge and skills to deal with this design paradigm of product emotions, analyzing the relationship between emotion, consumer behavior, and product design. This paper investigates associations between fundamental product design elements, product judgment attributes, consumer emotional response, and consumer behavior in the context of before product purchase scenario through an integrative review of literature in the domain of product design and emotions.
Methods: The study is an integrative review of papers from major journals in design, consumer research, management, philosophy, cognitive science, psychology, and marketing on the topic of Emotional Design from January 2000 to August 2020. 133 relevant articles were shortlisted and analyzed considering the purpose, methods, and main findings of the studies.
Results: The four major categories that emerged through the analysis of the shortlisted articles were 1. The Terminology used in Emotion Research, 2. Consumer Emotions and their relation with the other factors such as fundamental product design elements, product judgment criteria, consumer behavior, and environmental factors in the "before product purchase" scenario, 3. Theories of Product Emotion, and 4. Assessment of Emotion.
Conclusions: A multi-faceted evaluation of articles of the first two categories resulted in proposing a new theoretical framework investigating consumer emotional response before product purchase context. The framework has been described illustrating key terms and associations between them with future directions on Emotional Design. It is expected that design practitioners, cognitive scientists, and ergonomists would find the developed framework helpful while designing products that elicit desired emotional responses.
Methods: The study is an integrative review of papers from major journals in design, consumer research, management, philosophy, cognitive science, psychology, and marketing on the topic of Emotional Design from January 2000 to August 2020. 133 relevant articles were shortlisted and analyzed considering the purpose, methods, and main findings of the studies.
Results: The four major categories that emerged through the analysis of the shortlisted articles were 1. The Terminology used in Emotion Research, 2. Consumer Emotions and their relation with the other factors such as fundamental product design elements, product judgment criteria, consumer behavior, and environmental factors in the "before product purchase" scenario, 3. Theories of Product Emotion, and 4. Assessment of Emotion.
Conclusions: A multi-faceted evaluation of articles of the first two categories resulted in proposing a new theoretical framework investigating consumer emotional response before product purchase context. The framework has been described illustrating key terms and associations between them with future directions on Emotional Design. It is expected that design practitioners, cognitive scientists, and ergonomists would find the developed framework helpful while designing products that elicit desired emotional responses.
목차
Abstract
1. Introduction
2. Method
3. Analysis of Literature
4. Result
5. Implications for Future Research
6. Conclusion
References
참고문헌 (39)
참고문헌 신청
Rashmi Adaval / 2001 / Sometimes It Just Feels Right: The Differential Weighting of Affect-Consistent and Affect-Inconsistent Product Information / Journal of Consumer Research 28(1):1~17
Mike Ashby / 2003 / The art of materials selection / Materials Today 6(12):24~35
Barry J. Babin / 1996 / Good and bad shopping vibes: Spending and patronage satisfaction / Journal of Business Research 35(3):201~206
Baker, J. / 1992 / An Experimental Approach to Making Retail Store Environmental Decisions / Journal of Retailing 68(4):445~460
Michael J. Barone / 2000 / The Influence of Positive Mood on Brand Extension Evaluations / Journal of Consumer Research 26(4):386~400
Mike Ashby / 2003 / The art of materials selection / Materials Today 6(12):24~35
Barry J. Babin / 1996 / Good and bad shopping vibes: Spending and patronage satisfaction / Journal of Business Research 35(3):201~206
Baker, J. / 1992 / An Experimental Approach to Making Retail Store Environmental Decisions / Journal of Retailing 68(4):445~460
Michael J. Barone / 2000 / The Influence of Positive Mood on Brand Extension Evaluations / Journal of Consumer Research 26(4):386~400
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