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A Study on the Frequency and participation intention of AI Physical Activity Content Using Paradox of Choice Theory
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선택의 역설 이론을 적용한 AI 신체활동 콘텐츠 제공 빈도와 참여 의사 관계 연구

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Type
Academic journal
Author
Kim, E-Sack (중앙대학교) Kim, Young-Jae (중앙대학교)
Journal
The Korean Society Of Sports Science Korean Journal of Sports Science Vol.31 No.5 KCI Accredited Journals
Published
2022.10
Pages
109 - 120 (12page)
DOI
10.35159/kjss.2022.10.31.5.109

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A Study on the Frequency and participation intention of AI Physical Activity Content Using Paradox of Choice Theory
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Abstract· Keywords

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This study conducted frequency analysis, descriptive statistic analysis and cross analysis of data collected from 530 normal adults to investigate the intent to participate depending on the levels of AI physical activity contents applying Barry Schwartz’s Paradox of Choice. The study results are as follows. First, 2 to 3 physical activity contents showed a high frequency and there were significant differences in the number of AI physical activity information depending on age and the status of marriage. Second, in terms of the intent to participate depending on physical activity information, there were significant differences in 1 physical activity information, 2 to 3 physical activity information and 4 to 5 physical activity information depending on age. Lastly, there were significant differences in 1 physical activity information, 2 to 3 physical activity information and 5 physical activity information depending on the status of marriage. These results imply that providing 2 to 3 physical activity contents using AI considering levels of individuals, who do not physical activities normally and participate in physical activities that suit themselves would be helpful in participating in physical activities by making them accept relevant information without feeling uncomfortable with information.
#Paradox of Choice #AI #Physical Activity #Participation Intention

Contents

Abstract
Ⅰ. 서론
Ⅱ. 연구방법
Ⅲ. 결과
Ⅳ. 논의
Ⅴ. 결론 및 제언
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