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논문 기본 정보

자료유형
학술저널
저자정보
이수혜 (부산대학교) 이정란 (부산대학교)
저널정보
한복문화학회 한복문화 韓服文化 第25卷 第3號
발행연도
2022.9
수록면
55 - 67 (13page)
DOI
10.16885/jktc.2022.09.25.3.55

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초록· 키워드

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This study aimed to categorize companion animal shrouds and investigates the characteristics of the consumer"s preference for the companion animal shrouds and the factors determining the purchase of companion animals. In addition, this study aimed to examine the perception and preference for funeral services and the shroud of companion animals. This study developed a questionnaire based on market research and conducted a survey. The companion animal shroud sold online was classified by shapes and materials. The perception of the shroud and funeral of companion animals was investigated for 202 adults who lived with companion animals or used to live with companion animals. The preference and decision-making factors for the shroud of companion animals were studied. As a result of this study, the blanket-type shroud was the highest at 38.6%, and the most preferred material was 100% cotton, which was the highest at 39.6%. The most critical factor in the purchase decision of shroud was 26.2%, accounting for the highest proportion of the price. In conclusion, companion animal owners know the need for an animal funeral, and most consider the price when deciding to purchase an animal shroud. It is hoped that the results of this study will understand the shroud of the companion animal industry and use it as helpful information.

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ABSTRACT
Ⅰ. 서론
Ⅱ. 연구 방법
Ⅲ. 연구 결과
Ⅳ. 결론
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