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A Comparative Study on the Components of Maintain MOBA Game Players' Loyalty : Based on 〈League of Legends〉 and 〈Heroes of the Storm〉
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논문 기본 정보

Type
Academic journal
Author
Shi-Lingxi Tian (Kyung Hee University) Soong-Hyun Kim (Kyung Hee University)
Journal
Digital Contents Society Journal of Digital Contents Society Vol.23 No.8 KCI Accredited Journals
Published
2022.8
Pages
1,447 - 1,457 (11page)
DOI
10.9728/dcs.2022.23.8.1447

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Topic
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Background
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Method
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Result
A Comparative Study on the Components of Maintain MOBA Game Players' Loyalty : Based on 〈League of Legends〉 and 〈Heroes of the Storm〉
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Abstract· Keywords

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Low player loyalty means the departure of game users, which is directly linked to the decrease in game revenue. Therefore, it can be said that maintaining the loyalty of the player guarantees the long-term operation of the game. MOBA Game 〈League of Legends〉, developed by Riot Games, a newly established game developer, continues to maintain the No. 1 share of PC room games. On the other hand, 〈Heroes of the Storm〉, which developed Blizzard Entertainment, a famous game developer, was in a position of stagnating updates and leaving players.Against this background, this study conducted a comparative study on the game mechanisms and game character game maps of 〈League of Legends〉 and 〈Heroes of the Storm〉 for the purpose of identifying the components for maintaining loyalty of game players. As a result of the study, it was found that individual skills-oriented game play mechanisms, various game characters and skins, and simple game maps had a positive effect on player loyalty. It is expected that this paper can be used as basic data for the study of MOBA Game in the future.
#MOBA 게임 #충성도 #게임 플레이 메커니즘 #게임 캐릭터 #게임 맵 #MOBA games #Loyalty #Game play mechanisms #Game characters #Game maps

Contents

요약
Abstract
Ⅰ. Introduction
Ⅱ. Theoretical background
Ⅲ. Maintaining Loyalty of MOBA Games’ Players
Ⅳ. Conclusion
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