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논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2022.8
- 수록면
- 1 - 9 (9page)
- DOI
- 10.14774/JKIID.2022.31.4.001
이용수
이 논문의 연구 히스토리 (3)
2022
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초록· 키워드
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Against the backdrop of highly developed internet technology, consumption patterns are gradually shifting from an offline to an online economy. Commercial facilities have introduced new spatial strategy approaches relating cultural and artistic elements into space design, in order to maintain and improve their economic efficiency. This study observes the basic types and characteristics of public artworks installed in complex commercial facilities of metropolitan China, and analyzes various elements of public art expression in terms of spatial marketing theory. In doing so, this study proposes new directions for the development of commercial facilities through public art installation in an evolving commercial environment. For this purpose, four commercial facilities were selected for the case study. The K11 complex commercial facilities, which had won art-related awards, and the general complex commercial facilities, which has been mentioned in previous studies were the subjects of analysis. The first step was to understand the distribution of artworks in different public spaces, and then eight postgraduate students were invited to analyze and evaluate the main public artworks in each commercial facility with a focus on the characteristics of participation, place, experience, and narrative. As a result of this analysis, the commonalities and differences between public art within K11 and the general commercial facilities were summarized and the directions for the development of public art within complex commercial facilities are proposed.
목차
Abstract
1. 서론
2. 이론적 고찰
3. 연구방법
4. 중국 대도시 복합상업시설의 공공예술 사례분석
5. 결론
참고문헌
참고문헌 (17)
참고문헌 신청
Guo, Y. (2018). Research on the Application of Public Art to Commercial Space in Beijing[Unpublished master’s thesis]. North China University of Technology, China.
Han, H. R. (2011). A Case-study on Complex Cultural Spaces of Companies from a Space Marketing Perspective[Unpublished master’s thesis]. Yonsei University, Seoul.
Hong, S. Y. (2007). Space Marketing. Seoul: Samsung Research Institute.
Jeung, B. S. (2020). A study of the Space Contents Marketing Strategy of the Cultural Consumption Space; Focused on Living Interior Showroom[Unpublished master’s thesis]. Konkuk University, Seoul.
Kang, Y. K. (2018). A Study on the correlation between public art and the place characteristics of Global Hub Airport. Journal of the Korean Institute of Spatial Design, 13(5), 129-140.
Han, H. R. (2011). A Case-study on Complex Cultural Spaces of Companies from a Space Marketing Perspective[Unpublished master’s thesis]. Yonsei University, Seoul.
Hong, S. Y. (2007). Space Marketing. Seoul: Samsung Research Institute.
Jeung, B. S. (2020). A study of the Space Contents Marketing Strategy of the Cultural Consumption Space; Focused on Living Interior Showroom[Unpublished master’s thesis]. Konkuk University, Seoul.
Kang, Y. K. (2018). A Study on the correlation between public art and the place characteristics of Global Hub Airport. Journal of the Korean Institute of Spatial Design, 13(5), 129-140.
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