지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2022.1
- 수록면
- 61 - 73 (13page)
- DOI
- 10.51979/KSSLS.2022.01.87.61
이용수
초록· 키워드
오류제보하기
Purpose: This study aims to identify the main issues of professional soccer by using social media Big Data. In other words, through text mining, we analyze core keywords, emotions, and the topic.
Method: This study collected the comments and responses of professional sports’fans who participated in social media from July 2020 to July 2021 for professional soccer and from July 2020 to June 2021 for professional baseball and basketball. This study targeted social media such as Naver Blog, Twitter, and Community(DC Inside), and the data collection method was web crawling using Python.
Result: The results are as follows. First, the core keywords indicating professional sports were different. In other words, the core keywords in soccer were season, game, victory, score, points, record, away, situation, etc. The core keywords in baseball were activity, heroes, homer un, permit, Hanwha, professional baseball, pro, and playoffs. The core keywords in basketball were season appearance, record, performance, success, situation, rebounding, and scoring. The keyword network was as cale-free network that followed the power law. In other words, there was a phenomenon where a small number of core keywords have a connection relationship with a large number of keywords. The positive scores of professional sports fans were generally low. Second, the topics of professional soccer were different. In other words, the proportion of soccer topics was high in the order of overseas professional soccer, professional soccer matches, etc. Professional soccer toto topics were on the rise, and professional soccer spectators, league results, and matches were on the decline. The rest of the topics were neutral with no particular features. The proportion of baseball topics was high in the order of professional baseball games, professional baseball first pitches, professional baseball player contracts, etc. Baseball topics repeated the increase and decrease without any particular trend. The proportion of basketball topics was high in the order of professional basketball game, professional basketball team, etc. Professional basketball clubs, player recruitment, season results, and broadcasts were on the rise, while professional basketball rankings, record analysis, satisfaction, games, and topic topics were on the decline.
Conclusion: Professional sports officials will need to provide services that meet the needs of professional sports fans, taking into account the characteristics of keywords, the weight of topics, and topic trends to promote professional sports.
Method: This study collected the comments and responses of professional sports’fans who participated in social media from July 2020 to July 2021 for professional soccer and from July 2020 to June 2021 for professional baseball and basketball. This study targeted social media such as Naver Blog, Twitter, and Community(DC Inside), and the data collection method was web crawling using Python.
Result: The results are as follows. First, the core keywords indicating professional sports were different. In other words, the core keywords in soccer were season, game, victory, score, points, record, away, situation, etc. The core keywords in baseball were activity, heroes, homer un, permit, Hanwha, professional baseball, pro, and playoffs. The core keywords in basketball were season appearance, record, performance, success, situation, rebounding, and scoring. The keyword network was as cale-free network that followed the power law. In other words, there was a phenomenon where a small number of core keywords have a connection relationship with a large number of keywords. The positive scores of professional sports fans were generally low. Second, the topics of professional soccer were different. In other words, the proportion of soccer topics was high in the order of overseas professional soccer, professional soccer matches, etc. Professional soccer toto topics were on the rise, and professional soccer spectators, league results, and matches were on the decline. The rest of the topics were neutral with no particular features. The proportion of baseball topics was high in the order of professional baseball games, professional baseball first pitches, professional baseball player contracts, etc. Baseball topics repeated the increase and decrease without any particular trend. The proportion of basketball topics was high in the order of professional basketball game, professional basketball team, etc. Professional basketball clubs, player recruitment, season results, and broadcasts were on the rise, while professional basketball rankings, record analysis, satisfaction, games, and topic topics were on the decline.
Conclusion: Professional sports officials will need to provide services that meet the needs of professional sports fans, taking into account the characteristics of keywords, the weight of topics, and topic trends to promote professional sports.
목차
Ⅰ. 서론
Ⅱ. 연구방법
Ⅲ. 결과
Ⅳ. 논의
Ⅴ. 결론 및 제언
참고문헌
ABSTRACT
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