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Analyzing Value Networks for Creating Stakeholder Values in Mobile Communications Industry
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이동통신 서비스-콘텐츠-플랫폼 사업자들의 동반 발전을 위한 가치사슬 분석

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Type
Academic journal
Author
Journal
정보통신정책학회 정보통신정책연구 정보통신정책연구 제13권 제4호 KCI Accredited Journals
Published
2006.1
Pages
183 - 213 (31page)

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Analyzing Value Networks for Creating Stakeholder Values in Mobile Communications Industry
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The purpose of this study is to develop a value network analysis model for creating stakeholder values in mobile communications industry. Most researches on revitalizing mobile communications industry have been mainly focused on demand perspective to evaluate their services or market values. This study analyzes value chains and develops value networks for mobile communications incumbents, content providers, and platform providers. The major constituent elements of mobile communications in this study are categorized into two parts: 1) the static sector includes institutional arrangements and resources and 2) the dynamic sector includes market consumptions. The value network between actual stakeholder and accompanied development scheme can be derived by analyzing roles and interactions on dynamic sectors of services-contents-platforms. The results of this study in the digital convergence environment can be used as a guideline in mobile communications industry as well as in other various fields.
#이동통신 산업 #가치사슬 #가치네트워크분석 #공동발전 #컨버전스 #Mobile communications industry #Value chain #Value networks analysis #Accompanied development #Digital convergence

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