지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
이용수
이 논문의 연구 히스토리 (2)
2016
- 이 논문의 후속연구가 궁금하신가요?
- 연관 학술논문 또는 학술발표를 통해 보다 발전된 연구결과를 확인하실 수 있습니다.
- 이 논문의 연구 히스토리 확인하기
초록· 키워드
오류제보하기
The objective of this study is to clarify a causality among management innovation activities, competitive advantage and management performance of mainbiz enterprises. For this objective, innovative activities was classified into 4 categories including product innovation, process innovation, marketing innovation and organization innovation and competitive advantage was classified into 2 categories including differentiation advantage and cost advantage. Through a questionnaire of 372 enterprises, data was collected and it was analyzed by using a structural equation model. As a result of analysis, it was revealed that innovation activities (excluding process innovation) exerted a positive influence on differentiation advantage but cost advantage did not exert its influence on management performance statistically. As mediating effect of competitive advantage, differentiation advantage was analyzed to play a complete mediation role in innovation activities and management performance and cost advantage did not have mediating effect. The result of this study implies that enterprises are required to perform sustained innovation activities in order to secure differentiation advantage differentiated from competitors in order to increase management performance. In addition, it is implied that innovation activities does not exert direct influence on management performance but exerts an indirect influence on management performance through long-term implementation and differentiated advantage that is an intrinsic competitive edge of enterprises.
목차
등록된 정보가 없습니다.
참고문헌 (38)
참고문헌 신청
이 논문의 저자 정보
최근 본 자료
댓글(0)
0