연구목적 : 본 연구는 시기별 평창동계올림픽 보도경향을 비교, 분석하고, 동시출현 주제어와 하위집단 분석을 통하여 보도 프레임을 규명하고자 한다. 연구방법 : 본 연구는 평창동계올림픽 개최전(2018. 1. 23 – 2. 8), 개최중(2018. 2. 9 – 2. 25), 개최후(2018. 2. 26 – 3. 14)간 전국종합일간신문에 보도된 평창동계올림픽 관련 신문기사를 연구대상으로 설정하였다. 개최전에는 8,243건, 개최중에는 13,763건, 그리고 개최후에는 3,446건의 기사가 활용되었다. 자료분석은 NetMiner와 UCINET을 프로그램이 활용되었다. 결론 : 첫째, 평창동계올림픽에 관한 시기별 언론보도의 상위권 주제어는 미미하게 변화하였다. 즉, 평창동계올림픽 개최전에는 PyeongChang, Olympic, PyeongChang Winter Olympic, President, South Korea, North Korea 등, 개최중에는 PyeongChang, PyeongChang Winter Olympic, Olympic, President, South Korea, Curling 등, 그리고 개최후에는 PyeongChang, Paralympics, South Korea, Olympic, Young Mi, PyeongChang Winter Olympic 등의 순으로 중요하게 보도되었다. 둘째, 평창동계올림픽에 관한 언론보도에서 중요하게 다룬 동시출현단어쌍은 PyeongChang Winter Olympic-President, North Korea-President, North Korea-Mike Pence, President-Blue House, PyeongChnag-Athlete 등의 순으로 등장하였다. 평창동계올림픽 개최전, 중, 후동안에는 PyeongChang, President, Paralympics, North Korea, Olympic, South Korea, Young Mi 등의 주제어가 중요하게 다뤄졌다. 또한 구조적 등위성에서는 평창동계올림픽, 북한 대표단 개회식 참석, 컬링팀 영미~!와 스피드스케이팅 팀추월 김보름, 노선영 괴롭힘 왕따 공방, 대통령과 김정숙 여사의 올림픽 관전과 한국선수의 응원, 북한, 미국 프레임으로 보도되었다.
Purpose : This study is to compares and analyze news broadcasting trends of PyeongChang Winter Olympic by period, and identify the news broadcasting frame through co-word and subgroup analysis. Method : The newspaper articles on the PyeongChang Winter Olympics reported in the daily newspaper were set as the subjects of the study according to before(2018.1.23.-2.8), during(2018.2.9.-2.25), after(2018.2.26.-3.14) holding the Olympic. Before holding, 8,243 articles were used. 13,763 articles were used during holding, and 3,446 articles were used after holding. Data analysis was done using NetMiner and UCINET programs. Conclusion : First, the top-level keywords of the media broadcasting of the PyeongChang Winter Olympics according to period were changed marginally. Before holding the Olympic, it were broadcasted in the order of PyeongChang, Olympic, PyeongChang Winter Olympic, President, South Korea, and North Korea. During holding the Olympic, it were broadcasted in the order of PyeongChang, PyeongChang Winter Olympic, Olympic, President, South Korea and Curling. After holding the Olympic, it were broadcasted in the order of PyeongChang, Paralympics, South Korea, Olympic, Young Mi and PyeongChang Winter Olympic. Second, co-words that were important in the media broadcasting of PyeongChang Winter Olympics appeared in the order of PyeongChang Winter Olympic-President, North Korea-President, North Korea-Mike Pence, President-Blue House and PyeongChnag-Athlete. Before, during and after holding the Olympic, the main keywords of PyeongChang, President, Paralympics, North Korea, Olympic, South Korea and Young Mi were broadcasted importantly. In the structural equivalence, PyeongChang Winter Olympic, North Korean delegation's attendance in opening ceremony, Young Mi~! in Curling, and bullying debate between Kim Bo Rum and Nho Sun Young in Speed Skating, President and Kim Jong-sook's player cheering in Olympic games, North Korea and USA were broadcasted with their respective frame.