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An Exploratory Study on the Characteristics of Teacher Influencers
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교사 인플루언서의 특성에 관한 탐색적 연구

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Type
Academic journal
Author
Lee Seung Ho (한국교육개발원) Park Young-Sook (신구대학교) Hyowon Park (한국교육개발원)
Journal
한국교원교육학회 한국교원교육연구 한국교원교육연구 제38권 제2호 KCI Accredited Journals
Published
2021.1
Pages
349 - 375 (27page)

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An Exploratory Study on the Characteristics of Teacher Influencers
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Social interest towards teacher influencers is increasing as the number of teacher influencers who use SNS such as ‘teacher YouTubers’ increases. However, there are only few studies on teacher influencers. It is important to understand the characteristics of teacher influencers since they can influence peer teachers, students, parents, and even educational policies. Thus, this study explored the characteristics of teacher influencers, which are distinguished from general influencers, through the concept and characteristics of influencers, teacher activities on SNS in Korea and worldwide, and differences between teacher influencers and general influencers. To meet the purpose of this study, previous studies conducted in Korea and international journals and interview data from eight teacher influencers were analyzed. Through literature review, the characteristics of general influencers were divided into five aspects: concept, emergent background and role, type and number of subscribers, activity space, and influence. Characteristics of teacher influencers were presented through interview and as a result of the study, the characteristics of teacher influencers include: a) Participation status, field of activity, and key consumers: providing educational contents for education workers and consumers; b) Motivation and orientation: voluntary sharing and contribution to the educational development of the educational community; and c) Impact recognition criteria and compensation: self-development through sincere communication rather than monetary profit. Finally, the meaning of teacher influencer as teacher influencer and teacher leader in the light of teaching culture was discussed.
#교사 인플루언서 #인플루언서 #교사 리더십 #교사학습공동체 #SNS #교사 유튜버

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강보라 / 2020 / ≪일간 이슬아≫의 진정성 / 인문잡지 한편 2:55~72 google schola 고은지 / 2015 / SNS기반 학습공동체에서 지식공유를 예측하는 요인 / 컴퓨터교육학회 논문지 18(5):35~44 dbpia 교육부 / 2019 / 교원 유튜브 활동 복무지침 / 학교혁신정책관 교원정책과 google schola 권민주 / 2019 / 소셜미디어 인플루언서의 영향력 분석에 대한 연구 / 동중앙아시아연구 30(3):43~53 google schola 김난도 / 2019 / 트렌드 코리아 2020: 서울대 소비트렌드분석센터의 2020 전망 / 미래의 창 google schola

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