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Consumer prosocialness and the attitude-intention relations in fashion product recycling
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소비자 친사회성과 패션 제품 재활용에 대한 태도-의도 관계

논문 기본 정보

Type
Academic journal
Author
Lee Minsun (건국대학교) LEE HYUNHWA (인하대학교)
Journal
The Costume Culture Association 복식문화연구 복식문화연구 제29권 제3호 KCI Accredited Journals
Published
2021.1
Pages
437 - 452 (16page)

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Consumer prosocialness and the attitude-intention relations in fashion product recycling
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Abstract· Keywords

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The objectives of this study were: (1) to identify differences in consumer attitudes and intentions to recycle fashion products using three types of recycling (including resale, reform, and donation), and (2) to examine the moderating effects of consumer prosocialness on the relationships between attitude and intention for each type of fashion product recycling. Men and women aged 20 years and over were recruited from a marketing research firm panel. Participants completed an online questionnaire incorporating measures for attitudes and intentions to resale, reform, and donate fashion products, prosocialness, frequency of purchasing fashion products, monthly amount of spending on fashion products, and demographic information. Data from 224 participants were analyzed using SPSS 25.0 and PROCESS macro. The results demonstrated that consumers had significantly different attitudes and intentions depending on type of fashion product recycling. Consumers had more positive attitudes toward donation compared to resale and reform types of recycling. Consumer intentions toward resale and donation were significantly higher than their intention to reform. Furthermore, this study confirmed that the attitude-intention gap in fashion product recycling can be explained by individual prosocialness. The moderating effects of prosocialness on the associations between attitude and intention to recycle were significant. The implications of increasing consumers’ behavior intention to recycle fashion products was discussed and future research suggestions are provided.
#태도-의도 격차 #재판매 #리폼 #기부 #친사회성

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Icek Ajzen / 1991 / The theory of planned behavior / Organizational Behavior and Human Decision Processes 50(2):179~211 Crossref Ajzen, I. / 1980 / Understan-ding attitudes and predicting social behavior / Prentice-Hall google schola Christopher J. Armitage / 2003 / From attitudes to behaviour: Basic and applied research on the theory of planned behaviour / Current Psychology 22(3):187~195 Crossref Camilla Barbarossa / 2016 / Positive and Negative Antecedents of Purchasing Eco-friendly Products: A Comparison Between Green and Non-green Consumers / Journal of Business Ethics 134(2):229~247 Crossref BAV Group / Canada is the No. 1country in the world, according to the 2021 best countries report google schola

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