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논문 기본 정보

자료유형
학술저널
저자정보
이관표 (세명대학교)
저널정보
한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 호텔리조트연구 호텔리조트연구 제19권 제5호
발행연도
2020.1
수록면
169 - 186 (18page)

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초록· 키워드

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The purpose of this study is to identify the impact of the perceived risk and tourists' worries on domestic tourism preference and types of tourism preferences. The survey for this paper was conducted online. The online survey was conducted for about 2weeks from July 09 to July 23, 2020. A total of 243 questionnaires were collected, 218 copies were used for data analyses with given a response rate of 89.7%. The results of the proof analysis on the hypothesis established in this study can be summarized as follow. First, four factors(factor 1: visit to historical sites, factor 2: experience tour, factor 3: nature tour, factor 4: walking tour) were extracted from the factor analysis on the tourism preference type. Second, the perceived risk had a significant effect on tourist worries. Third, perceived risk had a significant influence on domestic tourism preference. Fourth, tourists' worries had a significant influence on domestic tourism preference. Finally, domestic tourism preferences partially affected tourism preference types(It was found that domestic tourism preference did not have a significant effect on factor 2 of preferred tourism type, but it was found to have a significant effect on factor 1, factor 3 and factor 4).

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