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The Impact of Municipal Efforts for Tourism Information on Tourists' Satisfaction
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지자체의 관광정보안내 노력이 지자체 관광만족도에 미치는 영향 분석

논문 기본 정보

Type
Academic journal
Author
Kim, Songyi (한국문화관광연구원) Kim, Yoon-Young (한국문화관광연구원)
Journal
The Korea Academic Society Of Tourism And Leisure Journal of Tourism and Leisure Research Vol.31 No.6(Wn.142)
Published
2019.6
Pages
5 - 20 (16page)
DOI
10.31336/JTLR.2019.6.31.6.5

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Result
The Impact of Municipal Efforts for Tourism Information on Tourists' Satisfaction
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Abstract· Keywords

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The aim of this study is to investigate the impact of municipal efforts to provide tourism information on tourists’ satisfaction. This study employs data from the 2017 Regional Tourism Development Index that includes the quantities of 157 cities’ tourism resources (e.g. natural parks, cultural assets, and tourism facilities), efforts for tourism information (e.g. tourism information centers, tourism interpreters, tourism information on public relations, and tourism information news and reports), and tourists’ satisfaction with these resources. The correlation analysis and regression analysis were conducted. The results of this study show that the municipal efforts to provide tourism information, especially tourism information on public relations, have a direct impact on tourist satisfaction. In addition, the municipal efforts to provide tourism information, especially in a tourism information center, through tourism interpreters, and via tourism information news and reports, also positively influence the impact of tourism resources on tourists’ satisfaction. This implies that if a city makes efforts to improve the quantity and quality of tourism information centers, tourism interpreters, tourism information on public relations, and tourism information news and reports, the city can create a more satisfying overall tourism experience.
#관광정보안내(tourism information) #관광자원(tourism resource) #지역관광발전지수(the Regional Tourism Development Index) #관광정책(tourism policy) #관광개발(tourism development)

Contents

Abstract
I . 서론
II. 문헌 검토
III. 연구 방법
IV. 분석 결과
V. 논의 및 결론
참고문헌

References (34)

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김송이 / 2018 / 개별 외래관광객의 관점에서 본 우리나라 지역관광의 접근성문제 진단 / 관광레저연구 30(1):185~200 dbpia 김진동 / 2009 / 관광안내체계에 대한 의식조사: 국내 주요 관광지 방문객을 중심으로 / 관광레저연구 21(3):355~370 dbpia 남승민 / 2016 / 관광정보안내판과 유니버설디자인 관광안내체계가 해상・해안국립공원 탐방객 만족에 미치는 영향 연구 / 호텔리조트연구 15(4):243~256 dbpia 문화체육관광부 / 2018 / 2017 국민여행 실태조사 google schola 문화체육관광부 / 2018 / 2017 지역관광발전지수 동향분석 google schola

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