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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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Purpose: This research explores the relationship between Nigerian consumer perception towards corporate social responsibility (CSR) and its influence on their buying behavior. Research design, data, and methodology: In order to achieve this, a structured three-part questionnaire was developed and distributed to 400 respondents to gather relevant information. The respondents were randomly selected from Lagos and Adamawa, Nigeria. Only 222 questionnaires. were completed and data was later analyzed using administering descriptive and inferential statistics. Results: a) Nigerian consumers have adequate knowledge about CSR; b) Nigerian consumers’ awareness of socially responsible practices largely influences their purchasing decisions; c) Nigerian consumers’ perceptions of the traditions of socially accountable actions influence their buying behavior. Conclusion: Although the research was targeted at the urban areas of Lagos and Jimeta/Yola in Nigeria, the findings indicate Nigerian consumers generally have a positive perception of CSR. The research offers invaluable contribution to the Nigerian corporates based on which they can reassess their existing CSR policies for better positioning of their company and their products.
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참고문헌 (38)
참고문헌 신청
Adeleke, C. J. / Corporate Social Responsibility in the Nigerian Banking Sector
Adeyemi, S. B. / 2015 / Regulatory perspective for deepening CSR disclosure practice in Nigeria / African Journal of Business Management 9(6):270~287
Agudo‐ Valiente, J. M. / 2015 / Corporate social performance and stakeholder dialogue management / Corporate Social Responsibility and Environmental Management 22(1):13~31
Akanno, S. N. / 2015 / Corporate social responsibility and consumer buying behavior in the Nigerian oil and gas sector / International Journal of Business and Finance Management Research 3(9):90~97
Alcañiz, E. B. / 2010 / Alliances between brands and social causes : The influence of company credibility on social responsibility image / Journal of business ethics 96(2):169~186
Adeyemi, S. B. / 2015 / Regulatory perspective for deepening CSR disclosure practice in Nigeria / African Journal of Business Management 9(6):270~287
Agudo‐ Valiente, J. M. / 2015 / Corporate social performance and stakeholder dialogue management / Corporate Social Responsibility and Environmental Management 22(1):13~31
Akanno, S. N. / 2015 / Corporate social responsibility and consumer buying behavior in the Nigerian oil and gas sector / International Journal of Business and Finance Management Research 3(9):90~97
Alcañiz, E. B. / 2010 / Alliances between brands and social causes : The influence of company credibility on social responsibility image / Journal of business ethics 96(2):169~186
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