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논문 기본 정보

자료유형
학술저널
저자정보
박종희 (경민대학교) 조성진 (혜전대학교)
저널정보
한국조리학회 Culinary Science & Hospitality Research Culinary Science & Hospitality Research Vol.27 No.10(Wn.135)
발행연도
2021.10
수록면
80 - 89 (10page)

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연구주제
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연구배경
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연구방법
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초록· 키워드

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This study was conducted to examine the effect of health interest on health management behavior (health management, internal and external relationships). In addition, this study examined whether the reception of cookbang information had a moderating effect between health interest and health management. A developed survey was conducted for customers who were interested in cooking and had usually experience watching TV, and live in the Seoul area and Gyeonggi Province from May 13, 2021 to May 29, 2021. 250 copies of the questionnaire were distributed and the final 239 copies were used for empirical analysis excluding insincerely respondents or did not meet the research purpose. The research results are as follows. First, the health interest had a significant positive (+) effect on health management. Second, the health management had a significant positive (+) effect on internal and external relationships. Third, the reception of cookbang information had a moderating effect between health interest and health management. The results of this study could provide useful data for establishing a customized marketing strategy for each customer by understanding consumers" health interest more clearly and by confirming the moderating effect of cookbang information acceptance between health interest and health care.

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ABSTRACT
1. 서론
2. 이론적 배경
3. 연구방법
4. 실증분석
5. 결론
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