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A Study on the Relationship between SME's Consulting Participation · Understanding and Consulting Repurchase Intention
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중소기업의 컨설팅 참여도 및 이해도와 컨설팅 재구매 의도와의 관계 연구

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Type
Academic journal
Author
Hong, Jung－Hun (한성대학교) Park, Sang－Yun (배재대학교)
Journal
Korean Association Of Business Education Korean Business Education Review Vol.35 No.4(Wn.122) KCI Accredited Journals
Published
2020.8
Pages
431 - 446 (16page)
DOI
10.23839/kabe.2020.35.4.431

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A Study on the Relationship between SME's Consulting Participation · Understanding and Consulting Repurchase Intention
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Abstract· Keywords

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[Purpose] This study empirically assessed the extent to which consulting companies have increased their participation in consulting in some cases or situations, and how this affects consulting repurchases. In addition, we empirically assessed whether clients’ understanding of consulting affects the intention of consulting repurchase.
[Methodology] For this purpose, we described prior literature review and we examined various researches to provide understanding of relationships with strategic account. Six hypotheses were drawn from the previous researches. To verify these hypotheses, data were collected through survey, and the data were tested by reliability, validity, correlation, structural equation modeling analysis.
[Findings] As a result of the study, it is proven that both customer participation and consulting understanding need to be enhanced to increase consulting repurchase.
[Implications] This study can see that it is important to conduct the consulting in order to participate in the role and process of the client’s personnel and to improve the understanding of consulting.
#컨설팅 #컨설팅 이해도 #컨설팅 참여도 #재구매 의도 #수진기업 #Consulting #Consulting understanding #Consulting participation #Repurchase intention #Client company

Contents

요약
Ⅰ. 서론
Ⅱ. 이론적 배경 및 가설 설정
Ⅲ. 연구설계
Ⅳ. 연구결과
Ⅴ. 결론
참고문헌
Abstract

References (16)

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김익성 / 2008 / 중소기업 컨설팅이 경영성과에 미치는 영향분석 / 한독사회과학논총 18(1):159~186 google schola 김정열 / 2005 / 전자상거래의 주요 성공요인에 관한 연구 / 한국컴퓨터정보학회논문지 10(3):267~274 dbpia 김정일 / 2014 / 중소기업 컨설팅 수진기업의 정책 만족도에 미치는 영향에 관한 실증연구 / 유통경영학회지 17(6):81~94 Crossref 박범석 / 2018 / 컨설팅에 대한 이해도 및 참여도의 차이에 따라 서비스 품질이 컨설팅 만족도에 미치는 영향에 관한 연구 / 한국융합학회논문지 9(4):233~240 dbpia 신상복 / 2012 / 경영컨설팅 서비스품질이 고객만족도에 미치는 영향에 관한 연구 google schola

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