지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2015.1
- 수록면
- 413 - 422 (10page)
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이 논문의 연구 히스토리 (2)
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초록· 키워드
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The purpose of this study was to examine the effects of a lifestyle consisting of a health oriented diet and personal motivation toward health improvement on an individual's desire to participate in condolence or "healing" -workshops and programs. In order to examine the influence of the "health diet" and motivation, the "health diet" lifestyle was classified into nutrition pursuit factors, psychological factors, food safety factors, and health conscious consumption factors. Personal motivation was categorized into perceived benefits, environmental factors and the individual's desire for happiness. Empirical analysis showed that nutrition pursuit factors had an impact on perceived benefits and the desire for happiness. Psychological aspect factors had a significant influence on perceived benefits, environmental factors and the desire for happiness. However, food safety factors and health conscious consumption factors did not have an effect on individual motivation to improve health. Regarding personal motivation toward health improvement on the desire for "healing", perceived benefits and environmental factors had significant influence. However, the individual's desire for happiness did not influence the demand for "healing". Regarding the effect of a "health diet" on the desire for "healing", only the psychological aspects of a "health diet" had any significant effects on the desire for "healing". The results from this study can help local organizations or service companies that provide "healing" programs with developing effective marketing strategies that could lead to greater customer satisfaction. Especially, the significant influence of psychological aspects of a "health diet" on the demand for "healing" is noteworthy in that this could play a key role in establishing a more effective marketing strategy to attract increasing numbers of consumers using health conscious diets.
목차
등록된 정보가 없습니다.
참고문헌 (27)
참고문헌 신청
Abood DA / 2003 / Nutrition education worksite intervention for university staff : Application of the health belief model / J Nutr Educ Behav 35(5):260~267
Choi MK. / 2011 / Analysis of dine-out consumption behavior based on consumers' well-being dietary life pursuit attitude
Donovan JE / 1991 / Adolescent health behavior and conventionality-unconventionality : an extension of problem-behavior theory / Health Psychol 10(1):52~61
Fleury J / 2006 / The social ecological model and physical activity in African American women / American J Commu Psychol 37(1-2):129~140
Grzywacz JG / 2001 / Social inequalities and exercise during adulthood; toward and ecological perspective / J Health Soc Behav 42(1):202~220
Choi MK. / 2011 / Analysis of dine-out consumption behavior based on consumers' well-being dietary life pursuit attitude
Donovan JE / 1991 / Adolescent health behavior and conventionality-unconventionality : an extension of problem-behavior theory / Health Psychol 10(1):52~61
Fleury J / 2006 / The social ecological model and physical activity in African American women / American J Commu Psychol 37(1-2):129~140
Grzywacz JG / 2001 / Social inequalities and exercise during adulthood; toward and ecological perspective / J Health Soc Behav 42(1):202~220
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