고객 관계 관리(CRM) 시스템에 대한 기대와 성과간의 격차에 대한 실증연구

김민석 ,  김주성 ,  고석하

한국정보기술응용학회 학술대회

2001 .01

CRM Efforts, Different Paths to Loyalty : Members and Non-members in the Hotel Industry

Jounghae Bang ,  Yoonho Cho ,  Min Sun Kim

Journal of the Korea Academia-Industrial cooperation Society

2014 .02

트랜드리포트 / CRM의 핵심 e-마케팅

ToYo ,  Si-Ma

디지털콘텐츠

2001 .01

Study of extended CRM based on interactive data broadcasting

Hyun Joo Yoo ,  Nam Mi Moon

한국방송미디어공학회 학술발표대회 논문집

2004 .11

a Study on effect of customer satisfaction and brand loyalty through e-CRM

Mi-Ji Kim ,  Kang Kim

Proceedings of the Korean Society of Computer Information Conference

2010 .07

The Industrial and Customer Characteristics Influencing on the CRM Effects

Joo-Jeop Song ,  Hoon-Young Lee

Journal of the Korea Industrial Information Systems Research

2007 .12

Implementation of Customer Relationship Management in Construction

Pa ,  k Sang-Hyuk ,  Chin Sang-Yoon

한국건설관리학회논문집

2003 .01

A Case Study on G2B CRM

윤종욱 ,  윤종수 ,  이윤석 and others 1

한국정보기술응용학회 학술대회

2001 .01

e-CRM Marketing Campaign for Customer Relationship Management

Hyun-Chi Jeon ,  Dong-Sik Jang

대한산업공학회 추계학술대회 논문집

2007 .11

The effects of usage level of HIS on the requirement of CRM changes in Hotels

Oh ,  Sang-Young

Journal of the Korea Academia-Industrial cooperation Society

2007 .10

기술연재(2) - 고객관계관리(CRM) 특강

Han ,  Jae- ,  Jeon

데이터베이스월드

1999 .01

A study on effect of e-CRM elements, Customer satisfaction and brand loyalty in the e-shopping mall

Mi-Ji Kim ,  Kang Kim

Journal of the Korea Society of Computer and Information

2011 .01

Perception Gaps among IS Practitioners in regard to CRM Systems: An Empirical Study

김주성 ,  김민석 ,  고석하

한국정보기술응용학회 학술대회

2001 .01

A Study on the Effectiveness Verification of Construction CRM systems

Cho ,  Kyoung-Rin ,  Hwang

한국건설관리학회논문집

2007 .01