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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- Academy of Asian Business (AAB) Academy of Asian Business Review Academy of Asian Business Review 제6권 제1호
- 발행연도
- 2020.1
- 수록면
- 23 - 34 (12page)
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The objective of the current study is to formally examine what kind of music people listen to between sad music and happy music in their hard time (or situations of feeling bad). Literature showed that people’s orientation to sad versus happy music in their hard time depends on the source of the hard time. Hard time may come from either relationship-related problems (e.g. recent break up from your friend) or goal-related problems (e.g. you failed in a recent exam). We found that the majority of participants listen to sad music (63%) vs happy music (37%) when they face bad experiences in their hard time. We further found that when failing at goal achieving, people listen more to sad music (50%) than happy music (22%), and when they are broken up with loved ones, people listen more to happy music (78%) than sad music (50%). Major findings and implications for marketing are provided.
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참고문헌 (18)
참고문헌 신청
장대련 / 2016 / Three Rising Issues to Consider for Success in Asia: Implications for Future Research, Business, and Career / Academy of Asian Business Review 2(2):1~11
Chen, L. / 2007 / Temporal changes in mood repair through music consumption : Effects of mood, mood salience, and individual differences / Media Psychology 9:695~713
DeMarco, T. C. / 2015 / Reinvestigating the effect of interpersonal sadness on mood congruency in music preference / Psychology of Aesthetics, Creativity, and the Arts 9(1):81~90
Furnaham, A. / 1999 / The Distracting effecys of vocal and instrumental music on the cognitive test performance of introverts and extraverts / Persnality and Individual Differences 27:381~392
Stephen J. Gould / 2017 / Consumers’ Car Careers: A Phenomenological Study of Their Lifetime Experiences with Automobiles / Academy of Asian Business Review 3(1):1~53
Chen, L. / 2007 / Temporal changes in mood repair through music consumption : Effects of mood, mood salience, and individual differences / Media Psychology 9:695~713
DeMarco, T. C. / 2015 / Reinvestigating the effect of interpersonal sadness on mood congruency in music preference / Psychology of Aesthetics, Creativity, and the Arts 9(1):81~90
Furnaham, A. / 1999 / The Distracting effecys of vocal and instrumental music on the cognitive test performance of introverts and extraverts / Persnality and Individual Differences 27:381~392
Stephen J. Gould / 2017 / Consumers’ Car Careers: A Phenomenological Study of Their Lifetime Experiences with Automobiles / Academy of Asian Business Review 3(1):1~53
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