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The Soft Power Construction Strategies of Gulf Countries and Its limitations: An Analysis of Cultural Industries of Saudi Arabia, the United Arab Emirates, and Qatar
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걸프국가 소프트파워 구축전략과 한계 연구* - 사우디아라비아, 아랍에미리트, 카타르 문화산업을 중심으로 -

논문 기본 정보

Type
Academic journal
Author
Journal
한국중동학회 한국중동학회논총 한국중동학회논총 제41권 제1호 KCI Accredited Journals
Published
2020.1
Pages
67 - 94 (28page)

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The Soft Power Construction Strategies of Gulf Countries and Its limitations: An Analysis of Cultural Industries of Saudi Arabia, the United Arab Emirates, and Qatar
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Joseph Nye argued that national diplomatic paradigms shifted from ‘hard power’ to ‘soft power’ in the 21st century of ‘age of culture.’ In preparation for the post-oil era, the Gulf states are looking for a paradigm shift from a hard power building strategy to soft power through the development of cultural industry. These countries regard culture as a new source of wealth, and aim for economic diversification by enhancing tourism and sports events. This study analyzes the soft power construction strategies of Gulf countries with a focus on Saudi Arabia, the United Arab Emirates, and Qatar, and its limitations. To this end, this study reviews the concept of soft power and analyzes the characteristics of the soft power construction strategies in each of these countries. The paper discuss the soft power construction strategies from three perspectives: overheated competition among the three countries to enhance soft power, the lack of public consensus on the ‘pet project’ promoted by the second generation of the ruling family, and the ‘soft power disempowerment’ phenomenon emerged as a result of stressing economic achievement without political reform.

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