지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2019.10
- 수록면
- 75 - 90 (16page)
- DOI
- 10.25052/KSCM.2019.10.19.2.75
이용수
초록· 키워드
오류제보하기
This study judged whether independent companies can secure favorable reputations if they conduct fair trade, display authenticity, and carry out CSR activities, and as favorable reputations affect trust relationships with trade companies, it was predicted that they ultimately connect to commitment. To verify this, surveys were conducted on manufacture-related businesses and analyzed. Verified results of research hypotheses were as follows.
First, verifications showed that trade fairness had a positive effect on reputation and trade authenticity also had a positive effect on reputation. However, while CSR had a positive effect on reputation, it was not significant and while reputation also had a positive effect on trust, it was not significant. Lastly, verifications showed that trust had a positive effect on commitment. The implications of this study are as follows.
First, predisposing factors that can secure the favorable reputations of independent companies were verified to be trade fairness and trade authenticity. Therefore, it is important for independent companies to provide fairness and authenticity in their trade processes and results. However, CSR activities are limited in acting as major predisposing factors that can secure favorable reputations. Second, even if favorable reputations are secured, development into trust relationships can be limited. Third, emphasis is placed once again on the fact that securing trust relationships is an important factor in securing a relationship of commitment with trade companies. In particular, electronics and communications businesses and automobile and component businesses need to check the contents presented as the results of this study and utilize them in their business management activities.
First, verifications showed that trade fairness had a positive effect on reputation and trade authenticity also had a positive effect on reputation. However, while CSR had a positive effect on reputation, it was not significant and while reputation also had a positive effect on trust, it was not significant. Lastly, verifications showed that trust had a positive effect on commitment. The implications of this study are as follows.
First, predisposing factors that can secure the favorable reputations of independent companies were verified to be trade fairness and trade authenticity. Therefore, it is important for independent companies to provide fairness and authenticity in their trade processes and results. However, CSR activities are limited in acting as major predisposing factors that can secure favorable reputations. Second, even if favorable reputations are secured, development into trust relationships can be limited. Third, emphasis is placed once again on the fact that securing trust relationships is an important factor in securing a relationship of commitment with trade companies. In particular, electronics and communications businesses and automobile and component businesses need to check the contents presented as the results of this study and utilize them in their business management activities.
목차
1. 서론
2. 이론적 배경
3. 연구모형 및 연구가설
4. 연구방법 및 가설검정
5. 결론 및 향후 연구방향
REFERENCES
참고문헌 (71)
참고문헌 신청
Adams, J. S.(1963), Toward an Understanding of Inequity, Journal of Abnormal and Social Psychology, Vol. 67(5), pp.422-436.
Adams, J. S.(1965), Inequity in Social Exchange, In Advanced in Experimental Social Psychology(ed), L. Berkowitz, pp.267-299. New York: Academic Press.
Alexander, S., Ruderman, M.(1987), The Role of Procedural and Distributive Justice in Organizational Behavior, Social Justice Research, Vol. 1(2), 177-198.
Anderson, E., Weitz, B.(1992), The Use of Pledges to Build and Sustain Commitment in Distribution Channels, Journal of Marketing Research, Vol. 29(1), pp.18-34.
Ashforth, B. E., Humphrey, R. H.(1993), Emotional Labor in Service Roles: The Influence of Identity, Academy of Management Review, 18(1), pp.88-115.
Adams, J. S.(1965), Inequity in Social Exchange, In Advanced in Experimental Social Psychology(ed), L. Berkowitz, pp.267-299. New York: Academic Press.
Alexander, S., Ruderman, M.(1987), The Role of Procedural and Distributive Justice in Organizational Behavior, Social Justice Research, Vol. 1(2), 177-198.
Anderson, E., Weitz, B.(1992), The Use of Pledges to Build and Sustain Commitment in Distribution Channels, Journal of Marketing Research, Vol. 29(1), pp.18-34.
Ashforth, B. E., Humphrey, R. H.(1993), Emotional Labor in Service Roles: The Influence of Identity, Academy of Management Review, 18(1), pp.88-115.
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UCI(KEPA) : I410-ECN-0101-2019-324-001284924