지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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Purpose - China has become the world’s largest market of Korean culture goods. However the distribution and information channel from which Chinese consumers can access to Korean contents remains under-explored. This study aimed to investigate Chinese consumers’ information accessing behavior. Research design, data, and methodology - We collected the sample of 800 customers who are exposed to Korean Wave in China. Regression analysis is used to confirm the relationships in the research model. Results – The results showed that official channels such as state owned sites still play a significant role, Chinese consumers prefer to use unofficial channels and the private SNS is the most popular one. It is also found that users with low interests in Korean contents prefer offline/indirect channels while people who are highly immersed into Korean culture and spend longer time on it tend to favor online/unofficial channels. The results confirms that there are some users’ characteristics such as gender, age, income and experience of visiting Korea are relevant to explain their propensity to select distribution and information channels for Korean contents. Conclusions - The study enables managers to develop the more effective distribution channel strategies according to the different target consumer groups.
목차
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참고문헌 (31)
참고문헌 신청
안정아 / 2014 / The New Korean Wave in China: Chinese Users’ Use of Korean Popular Culture via the Internet / International Journal of Contents 10(3):47~54
Amanda, S. / 2001 / Information and Poverty : Information-seeking Channels Used by African American low-income Households / Library &Information Science Research 23:45~65
Brodie, R. J. / 2011 / Customer Engagement : Conceptual Domain, Fundamental Propositions, and Implications for Research / Journal of Service Research 14(3):252~271
Dale, F. / 1999 / A Model of Tourist Information Search Behavior / Journal of Travel Research 37:220~230
Devinder Pal Singh / 2014 / Online Shopping Motivations, Information Search, and Shopping Intentions in an Emerging Economy / The Journal of Business, Economics, and Environmental Studies 4(3):5~12
Amanda, S. / 2001 / Information and Poverty : Information-seeking Channels Used by African American low-income Households / Library &Information Science Research 23:45~65
Brodie, R. J. / 2011 / Customer Engagement : Conceptual Domain, Fundamental Propositions, and Implications for Research / Journal of Service Research 14(3):252~271
Dale, F. / 1999 / A Model of Tourist Information Search Behavior / Journal of Travel Research 37:220~230
Devinder Pal Singh / 2014 / Online Shopping Motivations, Information Search, and Shopping Intentions in an Emerging Economy / The Journal of Business, Economics, and Environmental Studies 4(3):5~12
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