지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- 한국유통과학회 Asian Journal of Business Environment The East Asian Journal of Business Management 제4권 제3호
- 발행연도
- 2014.7
- 수록면
- 5 - 12 (8page)
이용수
초록· 키워드
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Purpose - This study is aimed at examining Indian consumers’ online shopping motivations, information search, and shopping intentions. The study intends to reveal the relationship between online shopping motivations, information search, and shopping intentions.
Research design, data, and methodology - The study employs factor analysis to verify correct loading of items on corresponding factors, and to confirm the applicability of constructs in the Indian context. The model was verified using stepwise regression analysis.
Results -The findings show that hedonic and utilitarian motivations significantly affect online information search and shopping intentions. The information search is a significant predictor of online purchase intention.
Conclusions - Hedonic and utilitarian motivations are the salient factors affecting online information search and purchase intentions. Marketers are required to design websites that foster an enjoyable online experience. This will attract customers who will browse the website for a longer duration. More time devoted to information search will ensure brand building and loyalty
목차
등록된 정보가 없습니다.
참고문헌 (57)
참고문헌 신청
Ajzen, I. / 2001 / Nature and Operation of Attitudes / Annual Review of Psychology 52:27~58
Ajzen, I. / 1991 / The Theory of Planned Behavior / Organizational Behavior and Human Decision Processes 50:179~211
Al-Maghrabi, T. / 2011 / What Drives Consumers'Continuance Intention to E-shopping? : Conceptual Framework and Managerial Implications in the Case of Saudi Arabia / International Journal of Retail &Distribution Management 39(12):899~926
Arnold, M. J. / 2003 / Hedonic Shopping Motivations / Journal of Retailing 108(2):1~20
Babin, B. J. / 1994 / Work and/or Fun : Measuring hedonic and utilitarian shopping value / Journal of Consumer Research 20:644~656
Ajzen, I. / 1991 / The Theory of Planned Behavior / Organizational Behavior and Human Decision Processes 50:179~211
Al-Maghrabi, T. / 2011 / What Drives Consumers'Continuance Intention to E-shopping? : Conceptual Framework and Managerial Implications in the Case of Saudi Arabia / International Journal of Retail &Distribution Management 39(12):899~926
Arnold, M. J. / 2003 / Hedonic Shopping Motivations / Journal of Retailing 108(2):1~20
Babin, B. J. / 1994 / Work and/or Fun : Measuring hedonic and utilitarian shopping value / Journal of Consumer Research 20:644~656
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