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논문 기본 정보

자료유형
학술저널
저자정보
저널정보
한국유통과학회 유통과학연구 유통과학연구 제15권 제2호
발행연도
2017.1
수록면
79 - 90 (12page)

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Purpose - Cargo Distribution O2O Business Model is the form of business that connects the cargo and empty cargo-truck based on mobile online platform. In Korean cargo distribution market, FIN(Freight Information Network) is the only model that represents O2O Business Model. The purpose of this paper is investigating the recognition of driver who is the only source of income toward cargo distribution O2O Business Model, and based on the investigated recognition of trucker, suggesting strategic implication. Research design, data, and methodology - PESTLE methodology which is massive environment analysis, and 5 Forces Model when analyze the present and future of cargo distribution O2O business market of industrial structure analysis were used as investigation methodology. Also structured questionnaire was used for trucker’s recognition investigation. Based on collected 196 structured effective questionnaires organized with 26 questions were analyzed using statistics package. Results - 51.3% of responded driver is non-differentiated, deprofessionalize form that transport all types of cargo. 95.4% recognize cargo distribution O2O Business Model, FIN is needed, especially during back-hall(94.7%). As a payment method, monthly due is preferred(73%), but it is also needed to pay annual due and pay whenever cargo and cargo-truck are connected(24.5%). Trucker prefer FIN operation corporation which has rich supply(85.2%), and is liberal in supply in any domestic area(75.5%). Conclusions - First, 91% was the member of FIN, and 95% of non-member recognized FIN is needed. 83% of them has the intent to be the member of FIN. Second, besides of monthly due as payment method of FIN, 25% has positive recognition toward new payment method. The new payment method means paying annual due and pay whenever cargo and cargo-truck are connected. Third, because of information imbalance about the cargo and cargo-truck among, operators whose business goal is FIN, it was investigated that transportation fee is low and commission charge of broker is high. The core of Korean Cargo Distribution O2O Business Model, FIN, is online platform that matches cargo and cargo-truck. Therefore, FIN operator should minimize the amount of single transportation of trucker. This study suggests the development of shipper using FIN, diversify distribution channel, suggesting backhaul toward trucker as solution to FIN operator.
#Cargo Distribution O2O #Business Model #Trucker Recognition #Online Platform #Freight Information Network

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참고문헌 (27)

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Bardhi, F. / 2012 / Access-Based Consumption : The Case of Car Sharing / Journal of Consumer Research 39 (4) : 881 ~ 898 google schola Benkler, Y. / 2004 / Sharing Nicely : On shareable goods and the emergency of sharing as a modality of economic production / The Yale Law Journal 114 (2) : 273 ~ 358 google schola Candle, J / / Business Analysis Techniques, 72 Essential Tools for Success / BCS The Chartered Institute for IT(Swindon) google schola Farrel, J. / 1986 / Installed Base and Compatibility : Innovation, product preannouncements, and predation / American Economic Review 16 : 70 ~ 83 google schola Goudin, P. / / The cost of non-Europe in the sharing economy: economic, social and legal challenge and opportunity google schola

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