지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
Purpose – Online product review has become a crucial part of the online retailer’s market performance for a wide range of products. This research aims to investigate how an individual reviewer’s review frequency and timing affect her/his average attitude toward products.
Research design, data, and methodology – To conduct reviewer-level analysis, this study uses 42,172 posted online review messages generated by 6,941 identified reviewers for 59 movies released in the South Korea from July 2015 to December 2015. This study adopts Tobit model specification to take into account the censored nature and the selection bias arising from the nature of J-shaped distribution of movie rating.
Results – Our estimation results support that the negative impact of review frequency and timing on valence. Furthermore, review timing has an inverted-U relationship with the user’s average valence and enhance the negative effect of review frequency.
Conclusions – This study contributes to the growing literature on the understanding how eWOM is generated at the individual consumer level. On the basis of the main empirical findings, this study provides insights into building a recommendation system in online retail store based on the consumer’s review history data - frequency, timing, and valence.
목차
등록된 정보가 없습니다.
참고문헌 (24)
참고문헌 신청
Alba, J. W. / 1987 / Dimensions of consumer expertise / Journal of consumer research 13 (4) : 411 ~ 454
Angelis, M. D. / 2012 / On braggarts and gossips : A self-enhancement account of word-of-mouth generation and transmission / Journal of Marketing Research 49 (4) : 551 ~ 563
Bayus, B. L. / 1985 / Word of mouth-the indirect effects of marketing efforts / Journal of advertising research 25 (3) : 31 ~ 39
Chaffee, S. H. / 1982 / Mass media and interpersonal channels : Competitive, convergent, or complementary / Inter/media : Interpersonal communication in a media world 57 : 77
Chevalier, J. A. / 2006 / The effect of word of mouth on sales : Online book reviews / Journal of marketing research 43 (3) : 345 ~ 354
Angelis, M. D. / 2012 / On braggarts and gossips : A self-enhancement account of word-of-mouth generation and transmission / Journal of Marketing Research 49 (4) : 551 ~ 563
Bayus, B. L. / 1985 / Word of mouth-the indirect effects of marketing efforts / Journal of advertising research 25 (3) : 31 ~ 39
Chaffee, S. H. / 1982 / Mass media and interpersonal channels : Competitive, convergent, or complementary / Inter/media : Interpersonal communication in a media world 57 : 77
Chevalier, J. A. / 2006 / The effect of word of mouth on sales : Online book reviews / Journal of marketing research 43 (3) : 345 ~ 354
함께 읽어보면 좋을 논문
논문 유사도에 따라 DBpia 가 추천하는 논문입니다. 함께 보면 좋을 연관 논문을 확인해보세요!
-
Before you click “submit,” be your own first reviewer
Science Editing
2023 .02
-
극도의 부정적 평점 리뷰가 리뷰유용성에 미치는 영향 : 리뷰어 속성의 조절효과
서비스경영학회지
2021 .03
-
The Effect of Online Distribution Channel’s Review on Purchasing Behavior Change
유통과학연구
2018 .01
-
신제품 구매시 온라인 사회적 결정 역할 : 신제품 혁신성 조절효과
유통과학연구
2018 .01
-
육아커뮤니티에서 온라인 구전정보 조회 수에 영향을 미치는 요인에 관한 연구
인터넷전자상거래연구
2016 .06
-
제품 속성별 온라인 구전의 방향성이 중국 소비자의 구매의도에 미치는 영향
인터넷전자상거래연구
2016 .06
-
소비자의 특성이 온라인 상품평 활용의도에 미치는 영향
한국IT서비스학회지
2017 .01
-
GUIDE for REVIEWERS of MANUSCRIPT 외
글로벌문화연구
2020 .03
-
온라인상의 기업 및 소비자 텍스트 분석과 이를 활용한 온라인 매출 증진 전략
한국경영과학회지
2016 .05
-
Development of an open peer review system using blockchain and reviewer recommendation technologies
Science Editing
2021 .01
-
The Influence of Attributes of Online Food Product Distribution Channel on Brand Trust and e-Loyalty
Culinary Science & Hospitality Research
2021 .02
-
한･중 비교를 통한 중국 온라인 쇼핑몰의 활성화 방안연구
유통경영학회지
2016 .12
-
A Factors Effecting Online Social Decisions in Online Consumer Behavior
유통과학연구
2020 .01
-
Analyzing the Intention of Sports Consumers' Purchase Behavior Through Online Sports Distributors
유통과학연구
2023 .04
-
온라인 사용후기에 대한 법적책임의식에 관한 연구
통상정보연구
2015 .09
-
Effect of Consumer Innovativeness on Online Buying Behavior in an Emerging Market
유통과학연구
2016 .01
-
Distributing Goods and Information Flow: Factors Influencing Online Purchasing Behavior of Indonesian Consumers
유통과학연구
2021 .01
-
I Can"t Believe Online: A Study on How Negative Reviews Move Online Shoppers to the Offline Channel
ASIA MARKETING JOURNAL
2022 .04
-
The Impact of Initial eWOM Growth on the Sales in Movie Distribution
유통과학연구
2017 .01
-
오프라인과 온라인 채널상의 기존제품과 신제품의 판매 성과: 경험재에 대한 시계열 분석을 중심으로
지식경영연구
2015 .01
이 논문의 저자 정보
최근 본 자료
댓글(0)
0