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Effects of High Beauty Knowledge of Consumers on Service Improvement
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서비스 개선에 미치는 소비자의 높은(高) 미용지식의 영향

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Type
Academic journal
Author
Journal
한국피부과학연구원 아시안뷰티화장품학술지 아시안뷰티화장품학술지 제13권 제6호 KCI Accredited Journals
Published
2015.1
Pages
827 - 832 (6page)

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Effects of High Beauty Knowledge of Consumers on Service Improvement
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Abstract· Keywords

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Due to higher living standards of beauty service customers and advanced information and technology, beauty service consumer are likely to have a higher level of knowledge about the service. Quality evaluation and service have more impact on the consumer recognition on information and selection for service, leading to diversifying selection of the service providers. The participants are beauty salon consumer and were asked to complete a total of 213 (71%). The questionnaires were verified in terms of reliability and validity by using SPSS 12.0. Percentage, frequency analysis, regression analysis, t-test, and analysis of variance (one-way ANOVA), Duncan test analysis. In conclusion, research shows that based upon understanding of the consumer beauty knowledge level, it is necessary to enhance understanding into quality assessment of consumer characteristics, including a beauty service quality evaluation and service improvement. Furthermore, beauty service providers should analyze quality service and degree of service improvement according to the consumer knowledge level as part of better understanding into the consumer and at the same time, need to establish strategies of service management promotion in order to increase consumer satisfaction.
#Service Improve #High Beauty Knowledge

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References (18)

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AMA / 1960 / Report of the Definition Committee / J. Marketing google schola Alba, Joseph W / 1987 / Dimensions of Consumer Expertise / J. Consumer Res 13 : 411 ~ 454 google schola Bettman JR / 1980 / Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A protocol analysis / J. Consumer Res 7 : 234 ~ google schola Bruck M. / 1986 / A Typology of Consumer Knowledge Content / Advancesin Consumer Res 13 : 58 ~ 63 google schola Buck R. / 1985 / An Integrated View of Motivation and Emotion / Psychol. Rev 92 : 389 ~ 413 google schola

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