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Activation Plans of Korean B2C Cross-border e-Commerce for Direct Sales to China
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중국 해외직판 활성화를 위한 한국의 B2C 전자상거래 발전방안

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Type
Academic journal
Author
Journal
Electronic Trade Institute 전자무역연구 전자무역연구 제13권 제2호 KCI Accredited Journals
Published
2015.1
Pages
71 - 94 (24page)

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Activation Plans of Korean B2C Cross-border e-Commerce for Direct Sales to China
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Abstract· Keywords

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Purpose: This study considers mainly the overseas direct sales(oversea reverse purchasing) in China as a way of activating the cross-border e-commerce of Korea. On the basis of this, it looks over the competitiveness of the cross border electronic commerce of Korea. And it seeks ways to have a competitive future for the overseas direct sales. Composition/Logic: This study is mainly related to the overseas direct sales to China in the cross-border e-commerce of Korea. The introduction is presented in chapter Ⅰ and the general study on cross-border is dealt with in chapter Ⅱ. Also it investigates the concepts of cross-border e-commerce and previous studies. In chapter Ⅲ, it determines the status of oversea direct purchase of China and Korea. And it reviews the law and institution. They are analyzed with SWOT. It explores ways to activate cross-border e-commerce to China in chapter Ⅳ. The conclusion is provided in the Ⅴ chapter. Findings: Some plans are suggested to promote direct sales to China for Korean online business. First, it should reduce costs by using the China e-commerce business pilot area. Second, the logistics and billing capabilities should be strengthened over China localization. Third, it is necessary to attract Chinese customers through the discriminatory marketing. Fourth, the export procedures should be simplified to provide a quick export clearance system. Finally, it is required legal and institutional improvements and financial support from the government. Originality/Value: This study considers the oversea direct purchase market of China, signed FTA recently. It also propose several plans to activate Korea’s oversea direct sales to China by surveying the policy changes.
#B2C 국경간 전자상거래 #해외직접판매 #중국 #전자상거래 시법지역 #B2C Cross-border e-Commerce #Oversea Direct Sale #China #e-Commerce Pilot Area

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References (36)

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Gomez-Herrera, E. / 2014 / The dDrivers and Impediments for Cross-border e-Commerce in the EU / Information Economics and Policy 28 google schola KIEP 북경사무소 / 2012 / 중국『국내무역 발전 12?5규획』의 주요 내용 google schola KOTRA / 2014 / 주요국 온라인 해외직구시장 동향 google schola KOTRA / 2015 / 4조 위안의 中온라인시장 이렇게 공략하자! google schola Nielson / 2013 / The Mobile Consumer google schola

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