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논문 기본 정보

자료유형
학술저널
저자정보
저널정보
한국무역연구원 무역연구 무역연구 제13권 제1호
발행연도
2017.1
수록면
629 - 644 (16page)

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This study focuses on factors which can affect SME technology based start-up performance. Technology based start-up companies are has a risk which named as death valley. Death valley is a situation that vanished in market, cause of low cash flow, complexity of market and low management capability for commercialization of there products. In this study, researcher try to figure out and gives advice for technology based start-up companies to survive in market. The factors explored in this study include network, property based technology capability, knowledge based technology capability, technology industrialization and capability for market orientation. Moreover, market orientation served as the independent variable for technology based start-up performance. Based on previous studies, a research model was developed using 144 data observations collected via a survey targeting employee or employer of technology-based SMEs that can answer questionnaire designed for measuring factors. Hypothesis testing was done using path analysis. Result showed that network has positive significant effect on market orientation. Moreover, every technology capabilities has significant positive effect on market orientation. Finally, market orientation has a positive significant effect on technology based start-up performance. Based on this results, managerial implications and limitations of the study were offered for technology based start-up companies.

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