지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
이용수
초록· 키워드
오류제보하기
Counterfeiting is a fast growing market worldwide. The purposes of this study were to examine adolescents’ attitudes toward counterfeits, their ethical beliefs, and reference group influence on purchasing counterfeits. Two hundred thirteen high school students in Seoul and subside, South Korea, voluntarily participated in the study. As the results, approximately 30% of the adolescents had purchased counterfeits. Also, the adolescent buyers of counterfeits tended to purchase counterfeit goods as more alternative of genuine products than non-buyers, and did have more positive feeling toward counterfeits than non-buyers of counterfeits. In addition, adolescent buyers of counterfeits had lower consumer ethics than non-buyers. Finally, adolescents who have purchased counterfeits were more influenced by their peer group than those who have not. The findings would benefit marketers and educators in understanding of adolescents’ purchasing counterfeit products, and contribute to develop strategies regarding counterfeits. Based on these results, some strategies for marketers and educators would be suggested.
목차
등록된 정보가 없습니다.
참고문헌 (18)
참고문헌 신청
Al-Jabri, I. / 1997 / Software copyright infringements: An exploratory study of the effects of individual and peer beliefs / Omega 25 (3) : 335 ~ 344
Ang, Swee H. / 2001 / Spot the differences: Consumer responses toward counterfeits / Journal of Consumer Marketing, 18 (3) : 219 ~ 235
Bearden, W / 1989 / Measurement of consumer susceptibility to interpersonal influence / Journal of Consumer Research 4 : 473 ~ 481
Cordell, V. / 1996 / Counterfeit purchase intentions: Role of lawfulness attitudes and product traits as determinants / Journal of Business Research 35 (1) : 41 ~ 53
Ford, R. / 1997 / Ethical decision making: A review of the empirical literature / Journal of Business Ethics 13 : 207 ~ 224
Ang, Swee H. / 2001 / Spot the differences: Consumer responses toward counterfeits / Journal of Consumer Marketing, 18 (3) : 219 ~ 235
Bearden, W / 1989 / Measurement of consumer susceptibility to interpersonal influence / Journal of Consumer Research 4 : 473 ~ 481
Cordell, V. / 1996 / Counterfeit purchase intentions: Role of lawfulness attitudes and product traits as determinants / Journal of Business Research 35 (1) : 41 ~ 53
Ford, R. / 1997 / Ethical decision making: A review of the empirical literature / Journal of Business Ethics 13 : 207 ~ 224
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