지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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The purpose of the study was to analyze the purchasing status of luxury brand counterfeit goods of female college students, and to investigate the influence of students' social self-concept on their attitude towards luxury counterfeit products. The study was implemented by a descriptive survey method using a self-administerd questionnaire. The sample consisted of 224 female college students residing in Seoul and Busan. The data were analysed through frequency, factor analysis, and regression analysis. The results were as follows. First, it was observed that 42.40% of the respondents have had the experience of purchasing counterfeit items. The major reasons for purchasing counterfeit goods, it was discovered, were not only the low price but also their perceived good quality. Among the reasons for not purchasing counterfeit products, the emotional reason was more significant than the intellectual reason. Second, female college students' social self-concept was found to have an influence on their social negative attitudes towards luxury brand counterfeits. Third, it was found that the social self concept was closely related to the satisfaction with the counterfeit purchases. Fourth, it was discovered that the social self-concept of the students significantly affected the intention to repurchase.
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참고문헌 (33)
참고문헌 신청
/ / A Status report on 'Shanzhai' product of Qingdao region / Kotra Report
/ / Germany, Signs of Reinforcing Restriction on 'Jjacktung' / Kotra report
Delener,N / 2000 / International Counterfeit Marketing:Success without risk / Review of Business (Spring) : 16 ~ 20
Grossman, G / 1988 / Counterfeit-Product Trade / The American Economic Review 78 (1) : 59 ~ 75
Hong Byungsook / 2009 / Understanding of Intellectual Property Rights in Fashion Industry and its Applications: Focusing on Design copyright, Trademark, Counterfeit issues /
/ / Germany, Signs of Reinforcing Restriction on 'Jjacktung' / Kotra report
Delener,N / 2000 / International Counterfeit Marketing:Success without risk / Review of Business (Spring) : 16 ~ 20
Grossman, G / 1988 / Counterfeit-Product Trade / The American Economic Review 78 (1) : 59 ~ 75
Hong Byungsook / 2009 / Understanding of Intellectual Property Rights in Fashion Industry and its Applications: Focusing on Design copyright, Trademark, Counterfeit issues /
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