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Analysis of The Differences in Recognition of Tourism Image in Korea According to Travel Behavior Characteristics of Japanese Inbound Tourists
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일본 인바운드 관광객의 여행행동특성에 따른 한국관광이미지 인식차이 분석

논문 기본 정보

Type
Academic journal
Author
Journal
Korea hotel resort Association 호텔리조트연구 호텔리조트연구 제15권 제4호 KCI Accredited Journals
Published
2016.1
Pages
5 - 25 (21page)

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Analysis of The Differences in Recognition of Tourism Image in Korea According to Travel Behavior Characteristics of Japanese Inbound Tourists
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Abstract· Keywords

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Recently, the number of Japanese inbound tourists to Korea are getting less and less as time goes on. This study tries to analyze of the differences in recognition of tourism image in Korea for Japanese. The more specific purpose focuses on the difference of perception of Korean tourism image perceived by inbound Japanese tourists in relation to behavioral characteristics. Data collection were carried out for Japanese tourist who visited Korea from March to May, 2016 in Incheon international airport. A total of 299 questionnaires were used in analysis. Firstly, the Korean tourist images Japanese perceive were ‘tasty K-foods’,‘cheap’,‘kind’,‘dirty road’,‘cute’ etc. Secondly, a total of 11 empirical image categories were classified such as ‘economic image’,‘tourist facilities’,‘Korean image’. Thirdly, positive image japanese suggest were ‘entertainment’,‘food image’, whereas, negative image were ‘tourist facilities’. Fourthly, in relation to the demographic and tourist behavior characteristic, it divided into three categories including positive, neutral, negative. Especially, ‘employee image’,‘political image’ negatively influence on the revisit intention. Therefore, various methods to strengthen biliteral tourism relations between two countries such as non-governmental interchange program should be carried out. Additionally, several marketing implications to increase the Japanese tourists to Korea were suggested.
#일본인관광객 #관광행동특징 #한국관광이미지 #Japanese Inbound Tourist #Tourist Behavior Characteristic #Korean Tourist Image

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References (48)

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고길희 / 2007 / 일본의 '한류'와 '혐한류'로 본 한일관계- '다원화 내셔널리즘'을 모색하며 - / 일본근대학연구 (17):77~92 dbpia 국가브랜드경영연구소 / 2003 / 문화를 통한 국가브랜드가치 제고전략 최종보고 google schola 김경회 / 2016 / 사회연결망을 이용한 서울지역 관광상품 만족도에 관한 연구 - 재방문한 중국과 일본관광객을 중심으로 - / 호텔리조트연구 15(3):163~182 dbpia 김민주 / 2003 / 관광지 이미지의 측정척도 개발에 관한 연구 / 관광경영학연구 7(3):93~144 google schola 김보미 / 2015 / 감성어휘를 활용한 농촌관광이미지 측정척도 개발 google schola

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