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논문 기본 정보

자료유형
학술저널
저자정보
Young-Mo Kim (Soongsil University) Se-Young Jang (Soongsil University) Byeong-Chan Park (Soongsil University) Kyung-Sik Bang (itbab) Seok-Yoon Kim (Soongsil University)
저널정보
한국컴퓨터정보학회 한국컴퓨터정보학회논문지 한국컴퓨터정보학회 논문지 제24권 제7호(통권 제184호)
발행연도
2019.7
수록면
93 - 100 (8page)

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초록· 키워드

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In this paper, we propose an intelligent marketing service system that can provide custom advertisements and events to both businesses and customers by identifying the location and contents using the ultrasonic signals and feature information in voice signals. We also develop the encoding and decoding algorithm of ultrasonic signals for this system and analyze the performance evaluation results. With the development of the hyper-connected society, the on-line marketing has been activated and is growing in size. Existing store marketing applications have disadvantages that customers have to find out events or promotional materials that the headquarters or stores throughusing the corresponding applications whenever they visit them. To solve these problems, there are attempts to create intelligent marketing tools using GPS technology and voice recognition technology. However, this approach has difficulties in technology development due to accuracy of location and speed of comparison and retrieval of voice recognition technology, and marketing services for customer relation are also much simplified.

목차

Abstract
I. Introduction
II. Analysis of Related Research and Requirements Analysis
III. Ultrasonic Signal Generator and Recuperator for Mobile Marketing
Ⅳ. Conclusions
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