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Current Status and Prospect of Russian Music Industry: Focusing on Music Streaming Market
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러시아 음악산업의 현황과 전망 - 음악 스트리밍 시장을 중심으로 -

논문 기본 정보

Type
Academic journal
Author
Song Jung Soo (중앙대학교)
Journal
The Korean Association Of Slavic Studies The Journal of Slavic Studies Vol.34 No.2 KCI Accredited Journals
Published
2019.6
Pages
133 - 156 (24page)
DOI
10.46694/JSS.2019.06.34.2.133

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Topic
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Result
Current Status and Prospect of Russian Music Industry: Focusing on Music Streaming Market
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Within the world music market, streaming services are booming and are becoming a trend. As in the global trend, the most rapid growth in the music market in Russia is in the "streaming" category. Analyst firm ‘GlobalWebIndex’ reported in the fourth quarter of 2016 that 62% of the world"s people listen to music through streaming services such as ‘Sporty’ or ‘Apple music’. And about 13% of them are using paid subscription services. In Russia, people who use streaming services for free are increasingly turning to paying subscribers. In 2017, pay-per-view subscribers will increase by 2.6 times in a year and clean up concerns that if a paid subscription is implemented in earnest, most people will not use the service. In 2018, more than 2 million users in Russia have signed up to pay music content services, and this growth is expected to continue steadily, reaching between 10 million and 12 million as early as 2020.
In this article, we will examine the status of Russian music industry since 2010. In particular, we will focus on the changes between 2015 and 2017, when streaming services began to develop in earnest. We will also compare the service quality of domestic and international music streaming companies operating in Russia and analyze how Russians listen to music and their musical preference trends. This will provide the contents and outline of the attention of Korean and foreign companies considering the advancement into the Russian music market in the future. Furthermore, based on the results of this study, we will try to find the first task and its solution for the development of the Russian music streaming market, and we will measure the prospect of the Russian music industry in the future.

Contents

Ⅰ. 들어가는 말
Ⅱ. 러시아 음악 스트리밍 시장의 현황
Ⅲ. 러시아 음악 스트리밍 시장의 명암과 전망
Ⅳ. 결론
참고문헌
Abstract

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