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논문 기본 정보

자료유형
학술저널
저자정보
저널정보
한국여가레크리에이션학회 한국여가레크리에이션학회지 한국여가레크리에이션학회지 제30권 제4호
발행연도
2006.12
수록면
127 - 141 (15page)

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초록· 키워드

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This study aims to make clear for what purpose amateur skiers, so-called ski maniacs, distinctive from those who participate in the skiing as one of the leisure sports, buy top priced famous brand equipment and clothes and what kind of satisfaction they draw from that choice, in order to figure out the participation-driven consumption of those who participate in the skiing. This writer conducted the in-depth interview with 6 samples, who participated in this study, collected through purposeful sampling according to the goal of this study and drew the following conclusion mainly through the derived results. First, it was found that the reason that the participants of this study bought top price sky equipment and clothes was that they considered that they deserved the high quality equipment and clothes, and had a great self confidence in their skiing skills. Second, the participants in this study were found to buy high priced skiing equipment and skiing clothes to show off their skiing skills to others. They were found to be equipped with advanced skiing skills and think that their skiing equipment and clothes make their skiing skill look more sophisticated. Third, participants in this study were found to be satisfied with the simple fact that they own their high quality skiing equipment and clothes, which turned out to come from the fact that their high quality skiing equipment and clothes represent not only the value of commodity but also the value of scarcity.

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