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자료유형
학술저널
저자정보
이용대 (경주대학교)
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한국조리학회 Culinary Science & Hospitality Research Culinary Science & Hospitality Research Vol.24 No.8(Wn.99)
발행연도
2018.10
수록면
1 - 10 (10page)

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초록· 키워드

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This study aims to identify the perception of Korean temple foods among foreigners who visited the Temple Food Experience Centers in Gyeongsang Province and the difference in degree of satisfaction accordingly. The study has used 175 survey question-naire sheets collected during the period between March 1 and May 30, 2018 as data for statistical analysis. The study findings are as follows. First, when it comes to ethnic distribution of foreigners, Asians claim the largest portion (37.7%), followed by American (32.6%) and European (29.7%). The source of from the recommendation of acquaintances (44.6%), followed by the online web site (38.9%). Second, the cluster analysis designed to identify the level of perception of Korean food among foreigners has classified the respondents into the high perception group (94) and the low perception group (81). Third, a hypothesis test intended to find the presence of any difference in degree of satisfaction between the high perception group (4.42) and the low perception group (3.83) has found the presence of significant difference in average of satisfaction between those two groups. Fourth, a crossover analysis on the characteristics of foreigners in relation to the level of perception for temple foods has shown that there is the low perception group in terms of various demographic factors, including nationality (p<.004) age (p<.003), experience and information (p<.001).

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ABSTRACT
1. 서론
2. 이론적 배경
3. 연구방법
4. 실증 분석
5. 결론 및 시사점
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