Destination food image as a mediator between perceived risks and intention to visit : A case of post-disaster Japan :원전사고 후 일본관광지를 중심으로

Jeong, Ji-Yeon; Yum, Sun-Yeong; Lee, Ae-Joo

Destination food image as a mediator between perceived risks and intention to visit : A case of post-disaster Japan

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음식관광지에 대한 위험지각과 방문의도의 관계에서 관광지 음식이미지의 매개효과에 관한 연구 : 원전사고 후 일본관광지를 중심으로

Type: Academic journal

Author: Jeong, Ji-Yeon (김포대학교) Yum, Sun-Yeong (세종대학원) Lee, Ae-Joo (세종대학교)

Journal: the Korean FoodService Association FoodService Industry Journal Vol.14 No.2(Wn.39) KCI Accredited Journals

Published: 2018.6

Pages: 207 - 228 (22page)

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Destination food image as a mediator between perceived risks and intention to visit : A case of post-disaster Japan

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2019

The Relationship of Japanese Culinary Destination on Perceived risk, Food Image and Behavioral Intention

정지연 조리외식경영학과 2019.01 Thesis

2018

Destination food image as a mediator between perceived risks and intention to visit : A case of post-disaster Japan

Jeong , Ji-Yeon , Yum FoodService Industry Journal 2018.06 Academic journal

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This study explores the effect of the Fukushima nuclear disaster on the travel intentioin and the destination food images. Destination food image has begun to influence tourist behaviour. Despite the formation ofdestination food image, perceived risk, relatively few studies indicate the effect perceived risk on the formation of destination food image, and the mediating role of destination food image. The purpose of this study is to ascertain the mediating effect that destination image has on the relationship between perceived risk and intention to visit Japan in a risky tourism destination focus on food tourism after Fukushima disaster. Using a sample of 363 tourists who were interested in overseas food tourism. Hierarchical multiple regression were used to perform the mediating role of destination image. This findings provide support for the entire hypothesis developed. The result of the relationship between variables, socio-psychological risk significantly influences on cognitive and affective destination food images. Additionally, socio-psychological and physical risk influence on intention to visit. As a mediating role of destination food image between perceived risk and intention to visit, destination food image significantly mediated the relationship between socio-psychological risk and intention to visit. Several marketing strategies concerning the management of risk perception and the appealing of the destination food image for risky destination.

#Perceived risk #Destination food image #Intention to visit

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Ⅰ. 서론
Ⅱ. 이론적 고찰
Ⅲ. 연구방법
Ⅳ. 분석결과
Ⅴ. 결론 및 시사점
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UCI(KEPA) : I410-ECN-0101-2018-324-003127391

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