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A Study on Developing better Franchise Delivery Food's Service Quality which influences on Customers' Emotional Response and Franchise Brand Equity
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배달음식 서비스품질 발전방안에 관한 연구: 프랜차이즈 배달음식 : 서비스품질이 고객감정반응 및 브랜드자산에 미치는 영향

논문 기본 정보

Type
Academic journal
Author
Yoo, Dong-Kyou (장안대학교)
Journal
the Korean FoodService Association FoodService Industry Journal Vol.13 No.4(Wn.37) KCI Accredited Journals
Published
2017.12
Pages
195 - 206 (12page)

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A Study on Developing better Franchise Delivery Food's Service Quality which influences on Customers' Emotional Response and Franchise Brand Equity
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Research history (2)

2017

A Study on Developing better Franchise Delivery Food’s Service Quality which influences on Customers’ Emotional Response and Franchise Brand Equity
Yoo ,  Dong-Kyou FoodService Industry Journal 2017.12 Academic journal

2016

유동규 호텔관광경영 2016.01 Thesis
  • Are you curious about the follow-up research of this article?
  • You can check more advanced research results through related academic papers or academic presentations.
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Abstract· Keywords

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As standard of living in Korea increases, the volume of domestic food industry has grown enormously. The preference of consumers on delivery food is changing rapidly due to the introduction of food ordering applications for all the smartphones. It made ordering food easier for consumers and compare restaurants that offer food delivery service. This study helps stake-holders of franchise operations understand which factors make consumers to have positive emotional responses that could lead to achieving higher brand asset. After conducting the exploratory factor analysis, food taste, food presentation, food packaging, and sauce were classified as Service Quality of Delivery Food. All the sub factors of Delivery Food’s Service Quality had significant effect on positive customer emotional responses that led to increasing higher brand asset, especially, food taste and sauce had the most significant effect on positive customer emotional responses. As a result, making all the sub factors of delivery food’s service quality can put a franchisor ahead of its competitors.
#Franchise #Delivery Food's Service Quality #Customer Emotional Responses #Brand Equity

Contents

Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구방법
Ⅳ. 분석결과
Ⅴ. 결론
참고문헌

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