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논문 기본 정보

자료유형
학술대회자료
저자정보
Wonjoon Kim (Seoul National University) Taebeum Ryu (Hanbat National University) Yushin Lee (Seoul National University) Donggun Park (Seoul National University) Myung Hwan Yun (Seoul National University)
저널정보
한국경영과학회 한국경영과학회 학술대회논문집 한국경영과학회 2015년 춘계공동학술대회 논문집
발행연도
2015.4
수록면
891 - 896 (6page)

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Objective: The purpose of this study is to identify affective variables for visual quality of vehicle trunks and to explore the relationship between the affective variables and design variables of the trunks. By determining which design variables affect satisfaction of the trunk based on the relationship, design guideline can be suggested to improve the affective quality and the satisfaction of the trunks. Background: As the importance of user satisfaction has been increasing in the product-use, affective engineering has become a key method to design a product for improving the user satisfaction. Method: Ten vehicles and thirty participants were recruited for the affective evaluation. The affective visual quality for the vehicle trunks was rated by the participants using 7-Likert scales and 100 point scales. According to the results, we developed the affective model of visual quality for vehicle trunk using regression analysis based on the relationship between the affective variables and conjoint analysis based on the relationship between the design variables and satisfaction. Results: As the result of the conjoint analysis, Pad Color turned out to be the design variables that have positive impact on improving satisfaction of vehicle trunk. Different types of vehicle showed that the different design variables were used to describe the satisfaction of the trunk. Conclusion: By statistical analysis for the impact on the satisfaction of the trunk, the relationship between the affective variables and design variables is determined. An evaluation model of the satisfaction vehicle trunk is suggested based on the relationship. Also, the combinations of design variables are expected to be applied on forecasting the affective visual quality of the vehicle trunk developed later. Application: On the basis of this study, the evaluation model of satisfaction can be further applied to other moving parts of vehicle such as hood and sunroof.

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ABSTRACT
1. Introduction
2. Method
3. Results
4. Conclusion
References

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UCI(KEPA) : I410-ECN-0101-2018-020-000862176