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Effects of Service Quality of One Person Start-Ups and Perceived Relational Benefits on Consumer's Behavioral Intention : Focus on Gwangju Area
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1인 창업의 서비스 품질, 지각된 관계 혜택이 소비자의 행동의도에 미치는 영향 연구 : 광주 지역을 중심으로

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Type
Academic journal
Author
Sang-Jin Lee (호남대학교) Seong-Su Kim (호남대학교)
Journal
Culinary Society of Korea Culinary Science & Hospitality Research Vol.22 No.7(Wn.82) KCI Accredited Journals
Published
2016.10
Pages
88 - 99 (12page)

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Effects of Service Quality of One Person Start-Ups and Perceived Relational Benefits on Consumer's Behavioral Intention : Focus on Gwangju Area
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Abstract· Keywords

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This study examined the factors influencing consumer’s behavioral intention by one person start-ups in the food-service field, and also looked into the effects of service quality by start-ups and perceived relational benefits on behavioral intention. A questionnaire survey was conducted from March 1 to March 30 on 278 citizens of Gwangju Metropolitan City who used one person start-ups. Regarding research results, 3 variables, namely food quality, food value, and physical environment, were set upas e lower variables of service quality in one person start-ups, while 4 variables,psychological benefits, economic benefits, social benefits, and customer benefits, were established as relational benefits. In addition, regression analysis considering consumer’s behavioral intention as dependant variable revealed all paths exhibiting a significant, positive(+) corelation.
#one person start-up #service quality #consumer #relational benefits #behavioral intention #1인 창업 #서비스 품질 #소비자 #관계혜택 #행동의도

Contents

Abstract
Ⅰ. 서론
Ⅱ. 이론적　배경
Ⅲ. 연구방법
Ⅳ. 실증분석
Ⅴ. 결론 및 시사점
한글 초록
참고문헌

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UCI(KEPA) : I410-ECN-0101-2017-594-001858664